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# Ink-Bleeding Black Roses
This British Florist Sells Black Bouquets of Roses in London

By Michael Nieto | Published 2014-01-29 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/black-roses
References: [designtaxi](http://designtaxi.com/news/363381/In-London-A-Florist-That-Only-Sells-Black-Roses/) & [misscakehead.wordpress](http://misscakehead.wordpress.com/2014/01/13/think-ink-florist-selling-only-black-roses/)

A freelance creative director named Miss. Cakehead has teamed up with a special florist that sells only black roses. The 'Kraken Rum' is the flower shop that has these intriguing specialty roses for sale. They are made by simply placing dark red roses in vases filled with ink instead of water. The black ink is then penetrated throughout the petals to create the dark effect.

Each bouquet of roses also comes with a message that either reads “Take me whole” or “Swallow me piece by piece." These messages are meant to be perceived with deep thought and enlightenment. This ink florist will only sell these bouquet of black roses until 14 February 2014 and is located at Kingley Court, London.

## Trend Insights (Trend Hunter)

- Score: 2.7/10
- Popularity: 53% | Activity: 21% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign)

## Key Themes

### What's Driving This Trend

- **Black Roses:** Opportunity to explore unique and unconventional flower arrangements using unconventional floral dyeing techniques.
- **Specialty Florists:** Opportunity for florists to specialize in unique and customized floral arrangements.
- **Artistic Messaging:** Opportunity to incorporate thoughtful and meaningful messages into floral arrangements.

### Who This Affects Most

- **Floral:** Disruptive innovation opportunity to introduce new and unusual flower varieties and arrangements in the floral industry.
- **Event Planning:** Opportunity for event planners to incorporate unique floral designs into special events and weddings.
- **Retail:** Disruptive innovation opportunity for retail stores to offer exclusive and limited-time specialty floral products to attract customers.

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