# Vector-Rendered Booze Branding Black Rock Brewery by Josh Snodgrass Uses Raw Images By Jamie Danielle Munro | Published 2014-04-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/black-rock-brewery References: [packageinspiration](http://www.packageinspiration.com/black-rock-brewery-branding.html/) & [behance.net](https://www.behance.net/jsnodgrass) Black Rock Brewery has received an intriguing upgrade by student Josh Snodgrass, who used vector imaging techniques for a rebranding of the company. The result is a manly-looking brew ready for the taking. The design in areas almost looks like it takes inspiration from ancient calligraphy, with the alphabet done in a symbolic manner. The background of the packaging is decked out in a dark, gray hue, which provides an ideal backdrop for the colorful lettering in the front. Names like Blood Orange Pale Ale make this brand stand out, because who wouldn't want a beer with a name like that? Josh Snodgrass took Black Rock Brewery, and gave it an entirely new, masculine aesthetic with the use of his coloring techniques, as well as the vector imaging. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 23% | Activity: 29% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Vector Imaging Techniques:** Opportunity for other breweries and beverage companies to utilize vector imaging techniques to create unique and visually appealing branding. - **Symbolic Calligraphy-inspired Design:** Opportunity for designers in the food and beverage industry to incorporate symbolic calligraphy-inspired designs to differentiate their brands. - **Bold and Colorful Packaging:** Opportunity for packaging companies to create bold and colorful designs that catch consumers' attention and enhance the branding of products. ### Who This Affects Most - **Breweries:** Disruptive innovation opportunity for breweries to rebrand and enhance their visual identity using vector imaging and symbolic calligraphy-inspired designs. - **Beverage Companies:** Opportunity for beverage companies to explore vector imaging techniques and bold packaging designs to create unique and attractive product branding. - **Packaging Companies:** Opportunity for packaging companies to offer innovative and visually striking packaging solutions to breweries and beverage companies. ## Related on Trend Hunter - [Artistic Beer Packaging](https://www.trendhunter.com/trends/core-legends.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Contemporary Beer Packagings](https://www.trendhunter.com/trends/beer-brothers.md) - [Californian Brewery Branding](https://www.trendhunter.com/trends/figueroa-mountain.md) - [Colorful Kombucha Branding](https://www.trendhunter.com/trends/colorful-kombucha-branding.md) - [Refreshing Cherry Beer Labels](https://www.trendhunter.com/trends/tainted-love-beer.md) - [Visual Beer Brand Identities](https://www.trendhunter.com/trends/visual-brand-identity1.md) - [Australian Beer Revamps](https://www.trendhunter.com/trends/tooheys.md) - [Retro-Inspired Beer Cans](https://www.trendhunter.com/trends/bellwoods-brewery.md)