# Double Exposure Editorials The Black Rainbow x Nike Photo Spread Features Sporty Layered Images By Rebecca Byers | Published 2015-04-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/black-rainbow-x-nike References: [hypebeast](http://hypebeast.com/2015/4/nike-shot-in-multiple-exposures) & [jeanyveslemoigne](http://www.jeanyveslemoigne.com/home/black_rainbow_x_nike/) This Black Rainbow x [Nike](https://www.trendhunter.com/trends/nike-x-martine-rose-campaign) spread is a stunning shoot showcasing [Nike's on-court gear](https://www.trendhunter.com/trends/basketball-sneaker-1) against formal menswear. The busy, dizzying images provide a perfect encapsulation of modern men's style in its various carnations. The innovative shoot was photographed by forward-thinking French photographer Jean-Yves Lemoigne for Black Rainbow magazine's [basketball issue](https://www.trendhunter.com/trends/basketball-series). The Black Rainbow x Nike spread is edited so that the overlapped portions of the photos appear as if vibrant x-ray-like, thermal images that will hold your gaze. Dapper men's suits are juxtaposed with fierce, mid-dribble action shots of athletes working the Nike gear to its full potential. The shoot is a fascinating, out-of-the-box approach to photographing men's fashions ad is currently available for purchase on newsstands internationally. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 66% | Activity: 63% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Why This Trend Is Growing - **Layered Photography:** Using overlapping images to create a visually striking effect in fashion photography. - **Athleisure Fashion:** Combining sporty clothing and accessories with formal wear for a stylish and versatile look. - **Innovative Editorial Shoots:** Exploring new and creative ways to present fashion editorials and capture attention. ### Industries Being Reshaped - **Fashion Photography:** Opportunities to experiment with innovative techniques and create visually stunning images for fashion campaigns and editorials. - **Sportswear:** The fusion of athletic and formal clothing opens up possibilities for unique collections and collaborations. - **Magazine Publishing:** Integrating disruptive and visually captivating editorial shoots can attract readers and enhance the overall magazine experience. ## Related on Trend Hunter - [Gaming Style Capsules](https://www.trendhunter.com/trends/nike-x-martine-rose-campaign.md) - [Minimalistic Activewear Capsules](https://www.trendhunter.com/trends/nike-x-sacai.md) - [Female Athlete-Fronted Luxury Campaigns](https://www.trendhunter.com/trends/coach-x-wnba-campaign.md) - [Elevated Fall Tennis Fashion](https://www.trendhunter.com/trends/y3-fw25-tennis.md) - [Collaborative Sportswear Collections](https://www.trendhunter.com/trends/nike-and-offwhite.md) - [Phygital Sportswear Concepts](https://www.trendhunter.com/trends/nike-style.md) - [Luxury Basketball-Themed Fashion Capsules](https://www.trendhunter.com/trends/basketball-series.md) - [Sneaker-Inspired Dynamic Apparel](https://www.trendhunter.com/trends/one-block-down-2.md) - [Dynamic Fashion-Forward Basketball Shoes](https://www.trendhunter.com/trends/basketball-sneaker-1.md)