# Superhero Movie-Inspired Sneakers Marvel Collaborates with adidas to Launch a New 'Mahomes 1' By Kanesa D | Published 2022-09-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/black-panther-1 References: [hypebeast](https://hypebeast.com/2022/9/black-panther-pat-mahomes-adidas-impact-flx-gx9654-release-info) & [adidas](https://www.adidas.com/us/mahomes-1-black-panther-impact-flx-shoes/GX9654.html) [Marvel](https://www.trendhunter.com/trends/marvel-and-christian) has collaborated with sneaker giant [adidas](https://www.trendhunter.com/trends/wakanda-forever-1) to deliver a Black Panther-inspired silhouette. After collaborating with [LEGO](https://www.trendhunter.com/trends/lego-black-panther), adidas has revealed that the forthcoming collaboration utilizes Patrick Mahomes’ adidas ‘Mahomes 1 Impact FLX’ and incorporates design elements inspired by the Black Panther: Wakanda Forever movie. The uppers boast a ‘Core Black’ mesh base with reflective zig-zag patterning, purple outsoles, and lace locks that reference Vibranium. Metallic gold hits cover the lateral stripes and Mahomes tongue tab, which is a nod to Erik Killmonger’s suit in the first movie. The sneaker is designed with recycled materials and BOOST midsoles. The adidas Mahomes 1 Impact FLX ‘Wakanda Forever’ releases online and at select retailers on September 30. The sneakers are currently priced at $140 USD. Image Credit: adidas ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 88% | Activity: 65% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Movie-inspired Sneaker Collaborations:** Capitalizing on popular film franchises to create exclusive, limited-edition sneakers that appeal to both movie and fashion enthusiasts. - **Eco-friendly Sneaker Materials:** Innovating with recycled materials and sustainable practices in the sneaker industry to create environmentally-conscious products that resonate with consumers. - **Athlete and Brand Partnerships:** Establishing strategic relationships between athletes and brands to co-create unique products, increase brand visibility, and target sport-oriented audiences. ### Where This Applies - **Entertainment Licensing:** Opportunities for disruptive innovation in extending the reach of popular movies and comics through licensing deals for product development in various industries. - **Sustainable Fashion and Footwear:** Creating innovative materials and production methods for a more ethical and environmentally friendly fashion industry, driving growth in the sustainable market segment. - **Sports Marketing:** Leveraging the power of athlete and brand partnerships to drive consumer engagement, reach new markets, and amplify brand storytelling through unique product offerings. ## Related on Trend Hunter - [Superhero-Themed Dynamic Vehicles](https://www.trendhunter.com/trends/wakanda-forever-1.md) - [Villain-Themed Shoe Capsules](https://www.trendhunter.com/trends/kith-for-asics.md) - [Collaborative Shell-Toe Sneakers](https://www.trendhunter.com/trends/sp5der-x-adidas.md) - [Villain-Inspired Futuristic Sneakers](https://www.trendhunter.com/trends/air-flightposite.md) - [Villain-Centric Collaboration Sneakers](https://www.trendhunter.com/trends/tekken-8.md) - [Game-Inspired Breathable Footwear](https://www.trendhunter.com/trends/ultraboost-collection.md) - [Superhero-Themed Mac-and-Cheese](https://www.trendhunter.com/trends/black-panther-boxes.md) - [Ultra-Rare Collaboration Sneakers](https://www.trendhunter.com/trends/supervsn-x-hoka-clifton-one9.md) - [Cartoon-Inspired Casual Shoes](https://www.trendhunter.com/trends/patrick-star-superstar.md)