# Unblockable Web Banners These Black Mirror Netflix Ads Target Those with Internet Ad Blockers By Laura McQuarrie | Published 2016-11-05 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/black-mirror-netflix References: [mashable](http://mashable.com/2016/10/31/netflix-black-miror-ad-blocker-ads/) & [netflix](https://www.netflix.com/ca/title/70264888) Rather than being hidden by an Internet browser's advertisement-blocking extension, these Black Mirror Netflix ads will be visible to those who have ad-blocking programs enabled. Ad-blocking programs are saviors to Internet users and the bane of content providers who rely on web advertisements as a form of revenue. This advertisement cleverly acknowledges that it knows a user does not want to see ads, stating: "Hello ad blocker user. you cannot see the ad, but the ad can see you." Now that many consumers are opting to turn on ad blockers as a means of avoiding unnecessary distractions and visual clutter while browsing the web, advertisers are being forced to come up with creative solutions like this one in order to be seen. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 73% | Activity: 95% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What's Driving This Trend - **Ad-blocking Programs:** Opportunities for developing innovative ad formats that can bypass ad-blockers and reach targeted audiences. - **Contextual Advertising:** Potential to leverage user data and browsing behavior to deliver highly relevant and personalized ads that users are more likely to engage with. - **Native Advertising:** Increasing demand for seamlessly integrated ads that blend with the surrounding content and are less likely to be blocked. ### Who This Affects Most - **Digital Advertising:** Disruptive innovation opportunities lie in developing new ways to deliver ads effectively despite the rise of ad-blocking programs. - **Data Analytics:** Opportunities to leverage advanced data analytics to better understand user preferences and behavior for more targeted advertising strategies. - **Content Marketing:** Creative possibilities exist in creating valuable and engaging content that drives brand awareness and conversions without relying solely on traditional banner ads. ## Related on Trend Hunter - [New Streaming Service Formats](https://www.trendhunter.com/trends/streaming-services1.md) - [Dystopian AI Ads](https://www.trendhunter.com/trends/anthropic-super-bowl.md) - [Interactive Game Advertisements](https://www.trendhunter.com/trends/samsung-ads-gamebreaks.md) - [Sweating Billboards](https://www.trendhunter.com/trends/sweating-billboard.md) - [Rewarding Ketchup Ads](https://www.trendhunter.com/trends/heinzs-postpost-credits.md) - [Unconventional Health Food Ads](https://www.trendhunter.com/trends/rxbar-ad.md) - [Dynamic Metaverse Billboards](https://www.trendhunter.com/trends/metaverse-billboard.md) - [Customized Streaming Platform Features](https://www.trendhunter.com/trends/streamberry.md) - [Metaverse Advertising Services](https://www.trendhunter.com/trends/nft-plazas.md)