# Black Men-Focused Body Creams BEVEL Addresses the Moisturization Needs of Black Men By Kalin Ned | Published 2026-03-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/black-men References: [getbevel](http://www.getbevel.com) & [prnewswire](https://www.prnewswire.com/news-releases/bevel-teams-up-with-larenz-tate-to-raise-the-standard-for-mens-body-care-with-new-breakthrough-body-cream-302715521.html#:~:text=The%20BEVEL%20Body%20Cream%20is) BEVEL has introduced its first-ever body cream — a formulation developed specifically to address the hydration needs of men, with particular attention to the [unique needs of Black men's skin](https://www.trendhunter.com/trends/eadem). The BEVEL Body Cream combines cocoa butter, shea butter, and hyaluronic acid in a lightweight texture designed to absorb quickly. Breann Satterwhite, Vice President of Marketing at BEVEL, notes: "With our first-ever Body Cream, we set out to create a product that delivers real hydration without the greasy feel men often avoid - especially for Black men whose skin has unique moisture needs." The Body Cream launch is accompanied by a partnership with actor, producer, and director Larenz Tate, who was selected as BEVEL brand ambassador for his embodiment of timeless style and consistent commitment to self-care. Image Credit: BEVEL ## Trend Insights (Trend Hunter) - Score: 7.7/10 - Popularity: 81% | Activity: 86% | Freshness: 65% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Targeted Personal Care:** Formulations tailored to the physiological and cultural needs of specific demographic groups are creating new standards for product relevance and consumer loyalty. - **Lightweight Hydration Formulations:** Combining occlusive butters with humectants in fast-absorbing textures is shifting consumer expectations away from greasy moisturizers toward multifunctional, comfortable daily-use creams. - **Celebrity-led Niche Branding:** Partnerships with culturally resonant public figures are increasingly used to authenticate niche product lines and amplify targeted storytelling. ### Industries Being Reshaped - **Skincare and Cosmetics:** Demand for ethnically attuned ingredients and lab-tested efficacy is enabling a wave of specialized product R&D and broadened ingredient sourcing strategies. - **Men’s Grooming:** A growing preference for subtle, non-greasy formulations is redefining male personal-care assortments and retail merchandising logic. - **Retail and Marketing:** Segmentation-driven merchandising and ambassador-led campaigns are transforming how niche products are positioned and discovered in crowded marketplaces. ## Related on Trend Hunter - [Skincare-Inspired Body Lotions](https://www.trendhunter.com/trends/essentially-enriched-body-lotion.md) - [Men-Specific Skincare Products](https://www.trendhunter.com/trends/caldera-lab1.md) - [Targeted Winter Skin Products](https://www.trendhunter.com/trends/nivea-men-1.md) - [Men's Whole-Body Shave Creams](https://www.trendhunter.com/trends/wholebody-shave-cream.md) - [Whole-Body Skincare Collections](https://www.trendhunter.com/trends/boosted-body.md) - [Nourishing Body Wash Formulas](https://www.trendhunter.com/trends/sheamoistures-new-body-washes.md) - [Limited-Ingredient Skincare](https://www.trendhunter.com/trends/true-barrier-for-men.md) - [Anti-Aging Men's Skincare Sets](https://www.trendhunter.com/trends/brickell-mens-products.md) - [Hydrating Full-Body Treatments](https://www.trendhunter.com/trends/pattern-beauty-body.md)