# Mysteriously Glam Couples Sergio de Luz's Black Mask Series is Full of Narrative and Style By Meghan Young | Published 2011-08-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/black-mask References: [behance.net](http://www.behance.net/gallery/Black-Mask-Editoria-l-for-El-Duende-Magazine-113/1880755) & [sergiodeluz](http://www.sergiodeluz.com) It has been a while since a well-executed Mad Men-style photo shoot has come along, so it is with pleasure that the Black Mask series is received. Full of mystery, intrigue and [glamorous looks](https://www.trendhunter.com/trends/velvet-heat), this 60s-inspired spread has anything and everything a connoisseur of this time could ask for. Shot by Madrid-based fashion photographer Sergio de Luz, the Black Mask photo series graces the pages of El Duende Magazine's 113 issue. With as much of a focus on narrative as on fashion, the Black Mask editorial will satisfy readers on many different levels. Although captured on a very [minimalist set](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit), it allows the viewer to really center in on the emotions expressed as well as the styling of the shoot, which was done by Blanca Puebla. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 59% | Activity: 85% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Mad Men-style Photo Shoots:** Opportunity for photographers and fashion magazines to create well-executed and visually captivating photo shoots reminiscent of Mad Men. - **Mystery and Glamour:** Demand for fashion editorials and spreads that incorporate elements of mystery, intrigue, and glamorous looks for a captivating visual narrative. - **Minimalist Set Photography:** Emerging trend of capturing emotions and styling in fashion photography through minimalist set designs to create a strong visual impact. ### Industries Being Reshaped - **Fashion Photography:** Opportunity for fashion photographers to experiment with narrative-driven shoots that evoke the essence of a particular era while incorporating modern elements. - **Fashion Magazines:** Chance for fashion magazines to showcase editorial spreads inspired by iconic eras, bringing a sense of nostalgia and storytelling to their readers. - **Fashion Styling:** Scope for fashion stylists to create visually captivating looks that combine elements of mystery and glamour, offering a fresh take on classic styles. ## Related on Trend Hunter - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Runway-Inspired Peel-Off Masks](https://www.trendhunter.com/trends/glass-001-artistry-mask.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Stealthy Modern Monochromatic Fashion](https://www.trendhunter.com/trends/black-tag-collection.md) - [Material-Exploring Industrial-Style Lighting](https://www.trendhunter.com/trends/industrialstyle-lighting.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md)