# Reusable Makeup-Removing Cloths Sephora's Black Magic Eye Makeup Cloths Can Be Used on Their Own By Riley von Niessen | Published 2017-07-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/black-magic-eye-makeup References: [sephora](http://www.sephora.com/black-magic-eye-makeup-remover-cloths) Getting off one's makeup after a long day can be a bit of a hassle, however with the new Black Magic Eye Makeup Remover Cloths from [Sephora](https://www.trendhunter.com/trends/sephora-collection-booster-masks), consumers can skip a few steps. Unlike many makeup-removing products, the Black Magic Eye Makeup cloths just require water to be used, making them a great traveling companion and suitable for consumers with highly [sensitive skin](https://www.trendhunter.com/trends/mature-skinfriendly). As the cloths don't need any added cleanser and are machine washable, they also end up saving on cost. To use the cloths, all consumers need to do is add some water to one side and slip their fingers inside the mitten-like pockets that are included on them. From there, they can just gently rub around their eyes to remove any makeup. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 30% | Activity: 70% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Reusable Makeup-removing Cloths:** The rise of reusable makeup-removing cloths brings opportunities to develop eco-friendly and cost-saving products. - **Water-based Makeup Removers:** Water-based makeup removers could disrupt the current market for makeup-removing products. - **Convenient and Portable Makeup Removers:** The demand for on-the-go and easy-to-use makeup-removing products can inspire new innovations for the industry. ### Who This Affects Most - **Beauty and Personal Care Industry:** Reusable and eco-friendly makeup-removing products could be a unique selling point for beauty brands. - **Textile Industry:** Developing innovative fabrics that are gentle on skin and effective in removing makeup could open new opportunities for the textile industry. - **Travel Industry:** Collaborating with the beauty industry to provide on-the-go makeup-removing products could offer a competitive advantage for travel-related businesses. ## Related on Trend Hunter - [Water-Free Makeup Cleansers](https://www.trendhunter.com/trends/magic-melt-micellar-milk.md) - [Pre-Soaked Cleansing Pads](https://www.trendhunter.com/trends/micellar-cleansing-pads.md) - [Pore-Cleaning Microfiber Cloths](https://www.trendhunter.com/trends/scrub-daddy-microfiber-cloth.md) - [Nourishing Eye Makeup Removers](https://www.trendhunter.com/trends/sensitive-eye-makeup-remover.md) - [Rapid Facial Cleansers](https://www.trendhunter.com/trends/face-cleanse.md) - [One-Step Cleansing Balms](https://www.trendhunter.com/trends/melt-it-all-cleansing-balm.md) - [Water-Free Face Cleansers](https://www.trendhunter.com/trends/olay-cleansing-melts.md) - [Ultra-Concentrated Oil Cleansers](https://www.trendhunter.com/trends/ethereal-cleansing-oil.md) - [Theatrical Cleansing Balms](https://www.trendhunter.com/trends/farmacy-x-wicked.md)