# Dairy-Free Festive Drinks The Black Lines Festive Oatnog is a Decadent Oat-Based Delight By Georgia Wray Norsten | Published 2024-12-04 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/black-lines-festive-oatnog References: [beveragedaily](https://www.beveragedaily.com/Article/2024/12/02/new-beverage-launches-christmas-2024/?utm_source=RSS_Feed&utm_medium=RSS&utm_campaign=RSS) & [blacklinesdrinks](https://blacklinesdrinks.com/products/oatnog?srsltid=AfmBOopuHUgxAtzGQHR5-9LFq0-0F2D874uOA1_iYFOWDDeffJvoPD8x)  The [Black Lines](https://www.trendhunter.com/trends/black-cow-1) Festive 'Oatnog is back,' redefining holiday indulgence with its creamy, dairy-free twist on traditional eggnog. Crafted with Two Drifters Signature Rum, Oatly Barista, cinnamon, nutmeg, and vanilla, this vegan masterpiece offers a rich, velvety finish perfect for the season. At 6.3% ABV, it’s an ideal winter warmer, ready to serve over ice or heated with a sprinkle of ground nutmeg. Each 750ml bottle provides five generous servings, making it the perfect addition to festive gatherings. Available from [Whole Foods](https://www.trendhunter.com/trends/pumpkin-spice-oat-barista), Selfridges, and directly from Black Lines, the Oatnog combines indulgence with impact. This year, £1 from every bottle sold will support [Save the Children’s Gaza](https://www.trendhunter.com/trends/manatee-coffee) Crisis emergency fund, providing life-saving essentials to families in need. Image Credit: Black Lines ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 25% | Activity: 31% | Freshness: 32% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Charity](https://www.trendhunter.com/charity) ## Key Themes ### Why This Trend Is Growing - **Vegan Holiday Beverages:** Expanding the market for dairy-free alternatives, vegan holiday beverages offer a rich taste experience without animal products. - **Alcoholic Oat-based Drinks:** Combining oat-based milk with spirits opens up new flavor profiles, appealing to both health-conscious and adventurous consumers. - **Charity-linked Purchases:** Products linked with charitable donations are gaining traction, encouraging consumers to feel good about their purchases. ### Industries Being Reshaped - **Vegan Food and Beverage:** The vegan food and beverage industry is rapidly growing as more people seek cruelty-free and environmentally friendly products. - **Alcoholic Beverages:** Innovation in alcoholic beverages, such as oat-based drinks, reflects the market's shift toward unique and healthier alternatives. - **Ethical Consumerism:** The rise of ethical consumerism highlights the importance of brands integrating social responsibilities into their business models. ## Related on Trend Hunter - [Oat-Based Holiday Beverages](https://www.trendhunter.com/trends/chobani-oat-nog.md) - [Hard Oat Nog Drinks](https://www.trendhunter.com/trends/hard-oat-nog.md) - [Plant-Based Eggnog](https://www.trendhunter.com/trends/oatnog.md) - [Plant-Based Egg Nog](https://www.trendhunter.com/trends/oat-nog.md) - [Minimal-Ingredient Holiday Beverages](https://www.trendhunter.com/trends/holiday-nog.md) - [Dairy-Free Egg Nog](https://www.trendhunter.com/trends/trader-joes-o-nog.md) - [Seasonal Macadamia Beverages](https://www.trendhunter.com/trends/veggnog.md) - [Dairy-Free Eggnog Lattes](https://www.trendhunter.com/trends/brown-sugar-oat-nog-latte.md) - [Festive Oat Milk Drinks](https://www.trendhunter.com/trends/hot-cocoa-oatmilk.md)