# Black is the New Red Milan Runways Go Dark By Fashion Spy | Published 2007-01-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/black-is-the-new-red References: [news.agendainc](http://news.agendainc.com/mt-agenda/content/archives/2007/01/black_mood_on_m.html) & [news.yahoo](http://news.yahoo.com/s/nm/20070115/en_nm/italy_fashion_dc) According to Giorgio Armani, "Black is cool." Designers at Prada agreed. In fact, the color black has been the star of the show this week in Milan, "Black is the somber backdrop designers have chosen for next winter's menswear at shows this week, but every so often they cannot resist some blonde fake fur or 1960s ruffle shirts. " Giorgio further suggested, "We tried to put color in the collection, but as you can see, we couldn't manage it." ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 44% | Activity: 4% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Monochromatic Fashion:** The prominence of black in Milan fashion shows indicates a trend towards monochromatic fashion. - **Minimalist Designs:** Designers opting for a somber backdrop and simple color palette suggest a trend towards minimalist designs. - **Retro Revival:** The inclusion of 1960s ruffle shirts in the collections hints at a trend of retro revival in fashion. ### Sectors Adopting This - **Fashion:** The fashion industry can explore innovative approaches to monochromatic fashion and minimalist designs. - **Textile:** The textile industry has opportunities to develop new black fabrics and materials. - **Retail:** Retailers can capitalize on the trend of retro revival and offer vintage-inspired fashion items. ## Related on Trend Hunter - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [Dynamic Fall-Centric Fashion Shows](https://www.trendhunter.com/trends/jordanluca-1.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Edgy Backpack-Centric Fashion Shows](https://www.trendhunter.com/trends/at-the-edge-of-time.md) - [Stealthy Modern Monochromatic Fashion](https://www.trendhunter.com/trends/black-tag-collection.md) - [Refined Quiet Luxury Apparel](https://www.trendhunter.com/trends/the-journey.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Minimalist Gallery Runways](https://www.trendhunter.com/trends/saint-laurent-springsummer-2024.md)