# Awareness-Raising Ice Creams Pepita's Black Ice Creams Support a Surfrider Foundation Campaign By Laura McQuarrie | Published 2021-08-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/black-ice-cream-range References: [adsoftheworld](https://www.adsoftheworld.com/media/integrated/pepitas_scoop_it_to_stop_it) Knowing that color and flavor are some of the most important factors when it comes to choosing an ice cream flavor, All [Good Collective](https://www.trendhunter.com/trends/iconic-ice-cream) set out to create a disruptive black ice cream to bring awareness to [Surfrider Foundation's](https://www.trendhunter.com/trends/lightbodied-ale) campaign against PEP11. The black ice creams by [Pepita](https://www.trendhunter.com/trends/pourable-egg-alternative) show support for the campaign and its stance against drilling offshore for oil and gas, just 50 kilometers off the coast of Sydney. There's a whole series of black ice cream products that have been created and they are set to be released throughout the coming months. The Black Lemon & Lime variety is packaged with a QR code on its lid, which also includes a hashtag so that people can learn more about the campaign from Surfrider and PEP11. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 70% | Activity: 85% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Awareness-raising Products:** Creating products that bring awareness to important environmental campaigns can drive consumer engagement and support for the cause. - **Color and Flavor Innovation:** Innovating on color and flavor can help brands stand out in crowded markets and capture consumer attention. - **Packaging Innovation:** Incorporating QR codes and hashtags into packaging can encourage consumers to learn more about the product and its associated campaign. ### Who This Affects Most - **Food and Beverage:** Food and beverage companies can create products that support important causes and raise awareness through innovative color and flavor concepts. - **Environmental Organizations:** Environmental organizations can partner with companies to create awareness-raising products that help drive engagement for their cause. - **Packaging and Labeling:** Packaging and labeling companies can work with brands to incorporate innovative QR codes and hashtags to encourage consumer engagement and information about their products. ## Related on Trend Hunter - [Jet-Black Ice Creams](https://www.trendhunter.com/trends/opaque.md) - [Protest-Inspired Ice Creams](https://www.trendhunter.com/trends/watermelon-ice-cream.md) - [Sensory Recalibration Desserts](https://www.trendhunter.com/trends/opaque-ice-cream.md) - [Jet Black Dessert Concept](https://www.trendhunter.com/trends/opaque-2.md) - [Endangered Ice Cream Trucks](https://www.trendhunter.com/trends/save-the-flavors.md) - [CPG-Inspired Ice Creams](https://www.trendhunter.com/trends/the-ice-cream-project-anya-hindmarch.md) - [Boozy Blackened Ice Creams](https://www.trendhunter.com/trends/tipsy-scoop-kraken-ship-wrecked.md) - [Deceptively Gray Ice Creams](https://www.trendhunter.com/trends/gray-ice-creams.md) - [Pearlescent Plant-Based Ice Creams](https://www.trendhunter.com/trends/sunscoop-supergoop.md)