# Berry-Hued Mascaras Clinique's Viral Black Honey Shade Inspired New Limited-Edition Products By Laura McQuarrie | Published 2024-06-14 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/black-honey-mascara References: [ellecanada](https://www.ellecanada.com/beauty/clinique-black-honey-new-limited-edition-collection) & [clinique](https://www.clinique.ca/black-honey)  Clinique's decades-old, universally flattering Black Honey Almost Lipstick has been discovered by a new generation on [TikTok](https://www.trendhunter.com/trends/black-honey), and its perfectly balanced pigments inspired new complementary beauty products in the same coveted shade. Clinique's new limited-edition lineup includes Clinique Pop Lip + Cheek Oil and a volumizing, lengthening High Impact Mascara in the signature shade with a berry undertone. The beauty brand's best-selling lip product of all time has reinvented itself to recognize the other attributes consumers are after. While the [uniquely colored mascara](https://www.trendhunter.com/trends/essence-lash-princess-false-lash-effect-mascara) enhances and accentuates eyes, the [nourishing, multi-use lip and cheek oil](https://www.trendhunter.com/trends/nourishing-hues-collection) adds a flush of color to lips and cheeks, plus provides added benefits from ultra-nourishing safflower oil, jojoba oil, olive oil and sunflower seed oil. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 77% | Activity: 87% | Freshness: 24% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Berry-hued Beauty:** Berry-toned cosmetics are capturing attention for their versatility and ability to complement a diverse range of skin tones. - **Tiktok-driven Product Revivals:** Social media platforms, particularly TikTok, are reviving classic beauty products, generating renewed interest and sales. - **Hybrid Beauty Formulations:** Combining makeup with skincare benefits appeals to consumers looking for multifunctional products that promote both beauty and health. ### Who This Affects Most - **Cosmetics:** The cosmetics industry sees innovation in creating universally flattering products that cater to a wide array of skin tones. - **Social Media Marketing:** Social media marketing is revolutionizing brand strategies by leveraging viral trends to rejuvenate legacy products. - **Skincare:** The integration of skincare benefits into makeup products is driving the skincare industry towards multifunctional solutions that offer both aesthetic and health advantages. ## Related on Trend Hunter - [Multi-Use Beauty Oils](https://www.trendhunter.com/trends/black-honey.md) - [Lightweight Adaptable Balms](https://www.trendhunter.com/trends/cliniques-almost-lipstick.md) - [All-Day Lip Liners](https://www.trendhunter.com/trends/quickliner-for-lips.md) - [Cult Lip Color Oils](https://www.trendhunter.com/trends/black-honey-1.md) - [Bold Mascara Launches](https://www.trendhunter.com/trends/kush-big-hit-volumizing-mascara.md) - [Playful Cosmetic Collections](https://www.trendhunter.com/trends/clinique-x-crayola.md) - [Clean Lip-Plumping Collections](https://www.trendhunter.com/trends/cherry-vanilla.md) - [Consumer-Driven Mascara Products](https://www.trendhunter.com/trends/lash-princess-mascara.md) - [Unconventionally Colored Mascaras](https://www.trendhunter.com/trends/colored-mascara.md)