# In-Store Cultural Events This Brand is Celebrating Black History Month 2016 with In-Store Panels By Katherine Pendrill | Published 2016-02-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/black-history-month-2016 References: [www1.macys](http://www1.macys.com/cms/ce/sitelets/black-history-month/in-store-events) & [www1.macys](http://www1.macys.com/cms/ce/sitelets/black-history-month/jurnee-smollett-bell) [Macy's](https://www.trendhunter.com/trends/macys-1) is celebrating Black History Month 2016 by hosting a series of in-store panels. Instead of merely pledging support for [greater diversity in the workplace](https://www.trendhunter.com/trends/sephora-beauty-belonging), Macy's is taking things a step further by bringing the conversation directly into its stores. The 'In Conversation' series celebrates Black History Month 2016 with a number of in-store panels held at various Macy's locations. The panels will feature actress Jurnee Smollett-Bell from the Friday Night Lights series, as well as several other culture and fashion influences. The panel will examine African American activists and style innovators who are making a change in the industry. Shoppers will be invited to join the discussion and attend a special reception afterwards. The promotion demonstrates how brands can take more active steps to support important causes such as Black History Month. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 23% | Activity: 7% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **In-store Cultural Events:** In-store panels and events hosted by retailers to engage customers and promote cultural awareness. - **Celebrating Black History Month:** Brands showcasing the contributions and achievements of African Americans during Black History Month through various initiatives and events. - **Bringing the Conversation to Retail:** Bringing important conversations and dialogues into the retail space to create a more immersive and engaging shopping experience. ### Industries Being Reshaped - **Retail:** Retailers hosting in-store events to create more meaningful connections and experiences for customers. - **Entertainment:** Bringing cultural influencers and figures into in-store events to educate and entertain customers. - **Fashion:** Exploring the impact and influence of African American activists and style innovators in the fashion industry through in-store panels and discussions. ## Related on Trend Hunter - [Black History Retail Collections](https://www.trendhunter.com/trends/target.md) - [Inclusion-Focused Design Partnerships](https://www.trendhunter.com/trends/barbie-3.md) - [Music-Inspired Retail Campaigns](https://www.trendhunter.com/trends/summers-greatest-hits.md) - [Black Beauty-Brand Pop-Ups](https://www.trendhunter.com/trends/black-beautybrand.md) - [Empowering Female Apparel Initiatives](https://www.trendhunter.com/trends/empowering-female-apparel-initiatives.md) - [Black History Month Markets](https://www.trendhunter.com/trends/black-history-month-market.md) - [Celebratory Photo Collections](https://www.trendhunter.com/trends/sonic-editions.md) - [Cultural Shopping Experiences](https://www.trendhunter.com/trends/cadillac-fairview-lunar-new-year.md) - [Southwestern-Inspired Home Collections](https://www.trendhunter.com/trends/macys-1.md)