# Curated Playlist Initiatives Spotify's 'Black History is Happening Now' Spotlights Artists By Ell Smith | Published 2018-04-04 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/black-history-is-happening-now References: [psfk](https://www.psfk.com/2018/04/spotify-black-history-showcase-artists-music.html) & [open.spotify](https://open.spotify.com/view/blackhistorymonth-page) [Spotify](https://www.trendhunter.com/trends/netflix-hub) partnered with Saturday Morning to launch 'Black History is Happening Now' -- a new initiative that's dedicated to spotlighting past, current and emerging black artists. The announcement followed the commencement of Black History month this February, and hopes to serve as a continuation of the month-long celebration. The platform is is twofold, being used as a spring board to promote new talent, while highlighting the different songs, artists and movements that have influenced the music industry. In light of this, Spotify will be releasing curated playlists all year-long, the first of which, will feature songs by Janelle Monáe. This move serves as the first of three from the brand as later this year Spotify will release a 'boot camp' for female podcasting and a fellowship for young people looking to support the 'Black History is Now' movement. Image Credit: Joe Mabel, CC ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 2% | Activity: 3% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) ## Key Themes ### What's Driving This Trend - **Diversity-focused Initiatives:** Businesses can create diversity-focused initiatives that highlight underrepresented groups and promote new talent. - **Curated Playlist Platforms:** Developing curated playlist platforms brings the benefits of personalized music experiences to users and visibility opportunities to artists. - **Brand Advocacy Campaigns:** Brand advocacy campaigns that promote social justice issues can engage customer base, reinforce brand identity, and drive change. ### Who This Affects Most - **Music Streaming:** Music streaming platforms, especially those with a focus on curation, can embrace diversity initiatives to engage users and promote artists. - **Social Media:** Social media platforms can leverage curated content, such as playlists, to promote diversity, inclusion, and social justice issues. - **Marketing and Advertising:** Marketing and advertising industries can support brand advocacy campaigns that align with social justice causes and generate positive reception from the public. ## Related on Trend Hunter - [Celebratory Photo Collections](https://www.trendhunter.com/trends/sonic-editions.md) - [Inclusion-Focused Design Partnerships](https://www.trendhunter.com/trends/barbie-3.md) - [TV-Themed Music Streaming Features](https://www.trendhunter.com/trends/netflix-hub.md) - [Black History Retail Collections](https://www.trendhunter.com/trends/target.md) - [Music-Inspired Audiobook Campaigns](https://www.trendhunter.com/trends/read-like-you-listen.md) - [Black Artist-Promoting Campaigns](https://www.trendhunter.com/trends/marsai-martin.md) - [Hyper-Personalized Playlists](https://www.trendhunter.com/trends/hyperpersonalized-playlists-spotify-is-using-advanced-ai-to-create-a-connec.md) - [Artistic Black History Decor](https://www.trendhunter.com/trends/meijers-products.md) - [Music Content Campaign Tools](https://www.trendhunter.com/trends/showcase-tool.md)