# Distressed Ticker Vino Branding The Black Heart Brewery Packaging is Rustically Romantic By Susan Keefe | Published 2012-07-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/black-heart-brewery References: [thedieline](http://www.thedieline.com/blog/2012/7/11/black-heart-brewery.html) & [amylewisdesign.au](http://www.amylewisdesign.com.au/cms/go.pl) [Black Heart Brewery](https://www.trendhunter.com/trends/black-flannel-brew) is a microbrewery based out of Melbourne, Australia. Founded by a restless heart surgeon, this pint-sized company has been turning out [artisan quality beers](https://www.trendhunter.com/trends/range-of-beers) ever since. Shortly before entering the bloated beer market, the company enlisted the creative assistance of Amy Lewis Design to create [pitch-perfect packaging](https://www.trendhunter.com/trends/edinburgh-gin-redesign) for the mighty little brewskis. Highlighting the brand's unlikely origin story, each Black Heart bottle bears a label adorned with a distressed representation of a heart. A number of the design elements were done by hand. For instance, the flavor description of each variety of beer is hand written on the back of the bottle. A signature also appears on each and every bottle topper. These small handcrafted features give the brews a touch of personality and highlight the company's preservation of brewing by hand. The Black Heart Brewery beer labels are beautifully rustic and romantic. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 27% | Activity: 7% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Artisanal Packaging:** Opportunity for companies to showcase their handmade crafts through creative, distressed labeling and customized packaging. - **Handwritten Labels:** Opportunity for companies to showcase their attention to detail and brand story by including handwritten labels on their packaging. - **Personality-driven Branding:** Opportunity for companies to differentiate themselves through unique, handcrafted features that embody their company's values and personality. ### Where This Applies - **Craft Brewery:** Craft breweries can differentiate themselves and elevate their branding through unique, artisanal packaging and personality-driven design elements. - **Artisanal Food and Beverage:** Artisanal food and beverage companies can showcase their handmade crafts and brand stories through creative, distressed labeling and customized packaging. - **Handmade Goods:** Handmade goods companies can differentiate themselves and elevate their branding through unique, handcrafted features that embody their company's values and personality. ## Related on Trend Hunter - [Artistic Beer Packaging](https://www.trendhunter.com/trends/core-legends.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Conceptual Craft Beer Bottles](https://www.trendhunter.com/trends/sour-glass.md) - [Quirky Natural Wine Bottles](https://www.trendhunter.com/trends/thorn-burrow-wines.md) - [Retro-Inspired Beer Cans](https://www.trendhunter.com/trends/bellwoods-brewery.md) - [Contemporary Beer Packagings](https://www.trendhunter.com/trends/beer-brothers.md) - [Bright Brand Identity Updates](https://www.trendhunter.com/trends/big-hug-1.md) - [Artistic English Beer Breweries](https://www.trendhunter.com/trends/hog-brew.md) - [Artistic Monochromatic Wine Branding](https://www.trendhunter.com/trends/krink-x-barossa-ink-limited-edition-shiraz.md)