# Superhero Snack Campaigns Papa John's Launched Black Ghost Chilli Chicken Wings for The Batman By Laura McQuarrie | Published 2022-03-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/black-ghost-chilli-chicken-wings References: [campaignlive](https://www.campaignlive.co.uk/article/papa-johns-projects-bat-signal-free-chicken-wings/1748401)  For a limited time, [Papa John's](https://www.trendhunter.com/trends/papa-x-cheddar-campaign) gave customers the chance to try its new and limited-edition Black Ghost Chilli Chicken Wings for free. To announce the free chicken wings and a partnership with [Warner Bros](https://www.trendhunter.com/trends/rollover-and-warner-bros), Papa John's sent out a bat signal of its own that tied in with The Batman-inspired Black Ghost Chilli Chicken Wings. The "dark as night" chicken wings are topped with red-hot red ghost chilli and buffalo sauce and fans were directed to them with a signal into the sky. Following the signal led people to a branded food truck, where they could claim the free wings in spots across Shoreditch, [Hackney Wick, Fulham and](https://www.trendhunter.com/trends/the-hackney-half) Peckham. Keeping their eyes on the sky at night was sure to make fans feel immersed in Gotham and awaiting the action. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 32% | Activity: 45% | Freshness: 11% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What Makes This Trend Stand Out - **Limited-edition Snack Campaigns:** Promoting exclusive and unique snack options can attract new customers and drive sales for a limited time period. - **Partnerships with Entertainment Companies:** Collaborating with movies, TV shows or video games can create buzz and provide a new customer base for both companies involved. - **Experiential Marketing Campaigns:** Creating immersive events and activations that provide customers with a unique and memorable experience can build brand loyalty and increase customer retention. ### Sectors Adopting This - **Fast-food:** Fast-food companies can leverage partnerships with entertainment companies to create exclusive and lucrative menu items. - **Entertainment:** Movie studios, TV networks and video game companies can collaborate with food companies to promote their new releases and create buzz among fans. - **Event Planning:** Event planning companies can design experiential marketing campaigns that incorporate food and beverage activations to create memorable experiences for customers. ## Related on Trend Hunter - [Superhero-Inspired Pizza Products](https://www.trendhunter.com/trends/the-batman-calzony.md) - [Cinematic Superhero Frozen Pizzas](https://www.trendhunter.com/trends/digiorno-and-marvel-studios.md) - [Superhero-Inspired Pizza Offerings](https://www.trendhunter.com/trends/reward-challenge.md) - [Chicken Wing Teasing Campaigns](https://www.trendhunter.com/trends/pizza-hut-wings-campaign.md) - [Superhero Movie Snack Partnerships](https://www.trendhunter.com/trends/rollover-and-warner-bros.md) - [Superhero QSR Meal Menus](https://www.trendhunter.com/trends/dairy-queen-x-superman-menu.md) - [Healthy Superhero-Themed Snacks](https://www.trendhunter.com/trends/too-yumm.md) - [Caped Crusader Cookie Campaigns](https://www.trendhunter.com/trends/oreo-promotion.md) - [Superhero Restaurant Promotions](https://www.trendhunter.com/trends/chuck-e-cheese-superman.md)