# Artisan-Style Black Garlic Crisps Tyrells Black Garlic & Sour Cream Crisps are Hand-Cooked By Michael Hemsworth | Published 2023-09-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/black-garlic-sour-cream-crisps References: [grocerytrader](https://grocerytrader.co.uk/tyrrells-delivers-a-tasty-treat-with-new-black-garlic-sour-cream-flavour/) & [tyrrellscrisps](https://www.tyrrellscrisps.co.uk)  The Tyrells Black Garlic & Sour Cream crisps are the latest addition to the [KP Snacks](https://www.trendhunter.com/trends/tyrrells-wensleydale-cranberry)-owned brand's product portfolio that's formulated to satisfy hungry snackers in the UK with high-quality flavor and crunch. The product is formulated with the namesake flavors of black garlic and sour cream in the mix, which respond to consumer demand for dairy flavor varieties and artisan flavors. The potato chips come in a 135-gram Sharing Bag, which has arrived exclusively at [Waitrose](https://www.trendhunter.com/trends/the-curators) ahead of a wider launch taking place in October. The brand has also reformulated its Truffle & Sea Salt chips to elevate their umami flavor. Assistant Brand Manager Rebecca Wilmott boasted on the new Tyrells Black Garlic & Sour Cream crisps saying, "We are delighted to be introducing a new indulgent flavour to the [Tyrrells](https://www.trendhunter.com/trends/tyrells-british-beef-ale) portfolio with the launch of Black Garlic and Sour Cream. Tyrrells Black Garlic & Sour Cream as well as the refreshed recipe for Tyrrells Truffle & Sea Salt offer a perfect evening treat for our customers to relax and unwind with.” ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 23% | Activity: 45% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Artisan Flavored Snacks:** The introduction of Tyrells Black Garlic & Sour Cream crisps reflects the growing demand for artisan flavors in the snack industry. - **Dairy Flavor Varieties:** Tyrells Black Garlic & Sour Cream crisps cater to the consumer desire for dairy flavors in their snacks. - **Flavor Reformulation:** The reformulation of Tyrells Truffle & Sea Salt chips aims to enhance their umami flavor, appealing to taste-conscious consumers. ### Where This Applies - **Snack Food Manufacturing:** The snack food manufacturing industry has an opportunity to capitalize on the demand for artisan flavors in their product offerings. - **Dairy Product Manufacturing:** The dairy product manufacturing industry can tap into the popularity of dairy flavors in snacks by creating innovative and indulgent offerings. - **Seasoning and Condiment Manufacturing:** The seasoning and condiment manufacturing industry could benefit from the trend of flavor reformulation by developing new umami-enhancing products for snacks. ## Related on Trend Hunter - [Extra-Tasty Vegetable Chips](https://www.trendhunter.com/trends/veg-crisps.md) - [Sweetly Spiced Snack Chips](https://www.trendhunter.com/trends/tyrrells-tomato-chilli-chutney.md) - [Flavorful Better-for-You Lentil Crisps](https://www.trendhunter.com/trends/tyrrells-lentil-crisps.md) - [Sunday Roast Snack Chips](https://www.trendhunter.com/trends/tyrrells-roasted-chicken-sage.md) - [Garlic Bread Snack Chips](https://www.trendhunter.com/trends/specially-selected-garlic-bread-crinkle-cut-crisps.md) - [Comedy Franchise Crisp Flavors](https://www.trendhunter.com/trends/tyrrells-wensleydale-cranberry.md) - [Ghoulish Black Snack Dips](https://www.trendhunter.com/trends/black-garlic-dip.md) - [Breaking News-Styled TV Ads](https://www.trendhunter.com/trends/tyrrells-chips.md) - [British Film Snack Products](https://www.trendhunter.com/trends/tyrrells-honey-glazed-glorious-gammon.md)