# Shopping Reaction Infographics How Did Shoppers Feel About the Black Friday 2012 Shopping Frenzy? By Michael Hemsworth | Published 2012-12-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/black-friday-reactions References: [ifitshipitshere.blogspot](http://ifitshipitshere.blogspot.ca/2012/12/shoppers-feelings-about-black-friday-vs.html) Holiday shopping can get intense, which is exactly how the 2012 season began with the infamous Thanksgiving sales, but what were the Black Friday reactions like after the shopping frenzy? The intense Black Friday and Cyber Monday sales bring out the highest number of shoppers than any other time of the year and for just cause; retailers slash prices and initiate flash sales to entice consumers. This year brought out the most shoppers yet and according to this chart, many of them headed to big box stores to purchase electronics. Cyber Monday has turned out to be the reigning champion between the two holiday shopping frenzies with much of this due to an increase the level of efficiency. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 13% | Activity: 18% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) ## Key Themes ### What's Driving This Trend - **Increased Cyber Monday Sales:** Cyber Monday has become the more popular shopping day due to increased efficiency - **Big Box Store Dominance:** Many shoppers flock to big box stores to purchase electronics during Black Friday sales - **Holiday Shopping Frenzies:** Black Friday and Cyber Monday remain the top holiday shopping days, and retailers can take advantage of this trend by offering competitive deals and flash sales ### Who This Affects Most - **Retail:** Retailers can capitalize on holiday shopping trends by offering competitive deals and efficient shopping experiences - **Electronics:** Big box stores dominate electronics sales during Black Friday as shoppers hunt for the best deals - **E-commerce:** The rise of Cyber Monday provides opportunities for e-commerce companies to compete with brick and mortar retailers by offering efficient online shopping experiences ## Related on Trend Hunter - [Week-Long Holiday Promotions](https://www.trendhunter.com/trends/meijer-black-friday-week.md) - [Virtual Holiday Shopping Experiences](https://www.trendhunter.com/trends/holiday-shop.md) - [Month-Long Holiday Shopping Promotions](https://www.trendhunter.com/trends/walmart-black-friday-deals-for-days.md) - [Accessible Mindful Shopping Initiatives](https://www.trendhunter.com/trends/style-dna.md) - [Enhanced Shopping Results](https://www.trendhunter.com/trends/search-engine-1.md) - [Department Store Holiday Sales](https://www.trendhunter.com/trends/friends-and-family-sale.md) - [Mindful-Shopping Campaigns](https://www.trendhunter.com/trends/slovember-campaign.md) - [Black Friday Retail Tools](https://www.trendhunter.com/trends/freshaddress.md) - [Week-Long Black Friday Promotions](https://www.trendhunter.com/trends/target-holiday-best-deals.md)