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# Black Friday Food Giveaways
Baskin-Robbins is Celebrating the Holidays With Promotional Giveaways

By Colin Smith | Published 2021-11-23 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/black-friday-food-giveaway
References: [qsrmagazine](https://www.qsrmagazine.com/news/baskin-robbins-giving-away-1000-ice-cream-cakes-black-friday) & [baskinrobbins](https://www.baskinrobbins.ca/)

![Black Friday Food Giveaways](https://cdn.trendhunterstatic.com/thumbs/465/black-friday-food-giveaway.jpeg)

[Baskin-Robbins](https://www.trendhunter.com/trends/happy-hollydays-cake) is hosting a large [Black Friday food giveaway](https://www.trendhunter.com/trends/bake-friday-deals) that includes 1,000 freebies and a multitude of discounted products. Baskin-Robbins will be giving away 6" 'Brrr The Snowman' ice cream cakes for the first 1,000 consumers who place an order after 1 p.m EST on Black Friday and use the code 'SNOWMAN.'

In addition to this, all consumers who order a [Baskin-Robbins cake](https://www.trendhunter.com/trends/festive-frozen-desserts) will receive a 20% discount on the weekend of Black Friday. Baskin-Robbins even carries on the holiday festivities right through December with $5 off cake orders, provided that the original price is $35 or greater.

With all of these promotions and giveaways, Baskin-Robbins is making sure that everyone has the opportunity to enjoy a festive cake or some delicious sweets this holiday season.

Image Credit: Tea Talk, Shutterstock

## Trend Insights (Trend Hunter)

- Score: 6.9/10
- Popularity: 96% | Activity: 100% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Holiday Food Giveaways:** Opportunity for food and beverage companies to draw attention to new seasonal offerings and celebrate the festive season with consumers through creative giveaways.
- **Discounted Cake Offers:** Opportunity for businesses to offer special promotions on high value items to drive sales and engagement during peak holiday periods.
- **Limited Time Offers:** Opportunity for companies to create a sense of urgency and exclusivity among consumers by offering limited time promotions during key periods such as Black Friday and Christmas season.

### Sectors Adopting This

- **Food & Beverage:** Opportunity for food and beverage companies to leverage the holiday season to create new product lines and offer limited time promotions to drive sales and engagement.
- **Retail:** Opportunity for retailers to offer special deals and discounts on high value items such as cakes and sweets to drive traffic and sales during peak holiday periods.
- **Events & Catering:** Opportunity for event venues and catering companies to offer special seasonal menus and promotions during the peak holiday season to attract business and build customer loyalty.

## Related on Trend Hunter

- [Seasonal Ice Cream Cakes](https://www.trendhunter.com/trends/happy-hollydays-cake.md)
- [Vibrant Spring-Forward Cakes](https://www.trendhunter.com/trends/limitedtime-easter-cake.md)
- [Frozen Springtime Drink Deals](https://www.trendhunter.com/trends/frozen-beverage-deal.md)
- [Black Friday Cafe Campaigns](https://www.trendhunter.com/trends/biggby-coffee-black-friday-bundle.md)
- [Turkey-Resembling Ice Cream Cakes](https://www.trendhunter.com/trends/turkey-cake.md)
- [Thanksgiving Dinner Ice Creams](https://www.trendhunter.com/trends/turkey-day-fixins-ice-cream.md)
- [Online Dessert Ordering Platforms](https://www.trendhunter.com/trends/order-baskin-robbins.md)
- [Frozen Box-Packaged Cakes](https://www.trendhunter.com/trends/cake-in-a-box.md)
- [Free Ice Cream Promotions](https://www.trendhunter.com/trends/free-ice-cream1.md)
