# Holiday Sales Apps Retailers Use Black Friday Check-Ins to Target Connected Consumers By Summer Luu | Published 2010-11-25 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/black-friday-check-ins References: [mashable](http://mashable.com/2010/11/23/black-friday-social-deals/#5645) & [foursquare](http://www.foursquare.com) A shopaholic's holiday is upon us and what faster way to target customers than through social media campaigns. Retailers are using location-based apps to kick start the shopping bustle, using Black Friday Check-Ins to promote their deals and specials. Users of popular location-based services like Foursquare, [Facebook](https://www.trendhunter.com/trends/buyblack) Places, [Yelp](https://www.trendhunter.com/trends/the-yelp-assistant), SCVNGR and Gowalla can get discounts just by checking into their Black Friday shopping destinations. Be prepared that this holiday will have your Facebook and [Twitter](https://www.trendhunter.com/trends/twitter-shops) feed in a frenzy for the Black Friday Check-Ins promotions. Tweeps and Facebook fans will not want to miss out on this. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 15% | Activity: 5% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Location-based Marketing:** Retailers are using location-based apps to target customers through Black Friday Check-Ins promotions, opening up opportunities for personalized marketing campaigns. - **Social Media Advertising:** Promoting deals and specials through social media campaigns during holiday sales is becoming a fast and effective way for retailers to reach connected consumers. - **Mobile Shopping:** The use of mobile apps and check-ins on Black Friday is growing, indicating a shift towards convenient and on-the-go shopping experiences. ### Industries Being Reshaped - **Retail:** The retail industry can leverage location-based apps and social media to create personalized promotions and drive foot traffic to stores during holiday sales events. - **Marketing and Advertising:** The marketing and advertising industry can capitalize on the trend of location-based marketing and social media advertising to assist retailers in reaching their target audience and increasing sales. - **Technology:** The technology industry can develop innovative location-based apps and tools to support retailers in their efforts to engage with connected consumers and enhance the shopping experience. ## Related on Trend Hunter - [Black-Owned Black Friday Initiatives](https://www.trendhunter.com/trends/buyblack.md) - [Saucy High-Definition Screen Campaigns](https://www.trendhunter.com/trends/highdefinition-screen.md) - [Accessible Mindful Shopping Initiatives](https://www.trendhunter.com/trends/style-dna.md) - [Global Fashion Promotions](https://www.trendhunter.com/trends/shein-black-friday.md) - [Early-Access Shopping Apps](https://www.trendhunter.com/trends/jcrew-app.md) - [Localized Boutique Shopping Apps](https://www.trendhunter.com/trends/boutique-shopping-apps.md) - [Week-Long Holiday Promotions](https://www.trendhunter.com/trends/meijer-black-friday-week.md) - [Rewarding AI Shopping Apps](https://www.trendhunter.com/trends/shopup.md) - [Department Store Holiday Sales](https://www.trendhunter.com/trends/friends-and-family-sale.md)