# Thanksgiving Investment Infographics Black Friday and Cyber Monday are Great Opportunities to Earn By Gil Cohen | Published 2012-11-22 | Special Source: Trend Hunter, https://www.trendhunter.com/trends/black-friday-and-cyber-monday References: [thestreet](http://www.thestreet.com/story/11773942/1/a-black-friday-and-cyber-monday-infographic-for-your-thanksgiving-portfolio.html) & [wire.kapitall](http://wire.kapitall.com/investment-idea/a-black-friday-infographic-for-your-thanksgiving-portfolio/) While people are celebrating Thanksgiving and looking forward to spending money on [holiday sales](https://www.trendhunter.com/trends/knix-black-friday-sale), you should be considering the money-making opportunities that come with Black Friday and Cyber Monday. According to the statistics in this infographic, created by Kapital, last year's [Black Friday sales](https://www.trendhunter.com/trends/black-friday-promotional-event) were huge at over $11.4 billion, having increased 6.6% from the year before. Cyber Monday saw a 22% increase as e-commerce is growing and reached over $1.25 billion in sales. These monetary statistics are predicted to increase this year, demonstrating that there is a huge opportunity to invest and see huge financial returns during this Thanksgiving holiday season. You should be taking advantage of people's Black Friday and [Cyber Monday shopping habits](https://www.trendhunter.com/trends/kraft-mac-friday). ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 15% | Activity: 8% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Special](https://www.trendhunter.com/special) ## Key Themes ### What Makes This Trend Stand Out - **Increased E-commerce Sales:** Opportunity for businesses to optimize online platforms and strategies to capture a larger share of the growing e-commerce market during Black Friday and Cyber Monday. - **Rising Black Friday Sales:** Potential for businesses to capitalize on the increasing popularity of Black Friday and generate significant revenue by offering attractive deals and discounts. - **Growing Holiday Spending:** Opportunity for businesses to leverage consumer spending during the Thanksgiving holiday season by implementing effective marketing campaigns and creating enticing offers. ### Sectors Adopting This - **E-commerce:** Opportunity for online retailers to expand their customer base and increase sales by offering exclusive deals and promotions on Black Friday and Cyber Monday. - **Retail:** Opportunity for brick-and-mortar stores to drive foot traffic and boost sales by providing unique in-store experiences and competitive Black Friday deals. - **Marketing:** Opportunity for marketing agencies to help businesses optimize their advertising strategies and target the right audience to maximize sales during the Thanksgiving holiday season. ## Related on Trend Hunter - [Reverse Black Friday Sales](https://www.trendhunter.com/trends/cards-against-humanity-pays-you.md) - [Black Friday Cafe Campaigns](https://www.trendhunter.com/trends/biggby-coffee-black-friday-bundle.md) - [Week-Long Holiday Promotions](https://www.trendhunter.com/trends/meijer-black-friday-week.md) - [Black-Owned Black Friday Initiatives](https://www.trendhunter.com/trends/buyblack.md) - [Accessible Mindful Shopping Initiatives](https://www.trendhunter.com/trends/style-dna.md) - [Global Fashion Promotions](https://www.trendhunter.com/trends/shein-black-friday.md) - [Mindful-Shopping Campaigns](https://www.trendhunter.com/trends/slovember-campaign.md) - [Month-Long Holiday Shopping Promotions](https://www.trendhunter.com/trends/walmart-black-friday-deals-for-days.md) - [Black Friday Retail Tools](https://www.trendhunter.com/trends/freshaddress.md)