# Blockbuster Shopping Campaigns Walmart Reunited the Mean Girls Cast for Its Black Friday Ads By Laura McQuarrie | Published 2023-11-02 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/black-friday-ad References: [adweek](https://www.adweek.com/brand-marketing/walmart-reunites-mean-girls-cast-black-friday/)  In preparation for the busy holiday season, and a time of year that's full of unbeatable deals, [Walmart](https://www.trendhunter.com/trends/whoknewville) brought the cast of Mean [Girls](https://www.trendhunter.com/trends/heydude-x-mean-girls) together for its Black Friday ad. Lindsay Lohan, Amanda Seyfried and Lacey Chabert have all reprised their roles from the cult film for this Walmart campaign promoting deals that drop every Wednesday, starting on November 1st. The Jingle Bell Rockin’ campaign features tons of details that fans are appreciating and sharing on social media. In the Walmart Mean Girls commercial, viewers see guidance counselor Cady Heron alongside weather reporter Karen Smith and stage mom Gretchen Wieners. Although some fan-favorite characters from Mean Girls aren't featured in this ad, Walmart will be dropping additional spots with different members of the cast until Cyber Monday. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 41% | Activity: 61% | Freshness: 19% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Humor](https://www.trendhunter.com/humor) ## Key Themes ### Key Themes Behind This Trend - **Black Friday Deals:** Walmart's Mean Girls-themed Black Friday campaign promotes unbeatable deals dropping every Wednesday, creating opportunity for high sales and customer engagement. - **Social Media Sharing:** Walmart's Jingle Bell Rockin' campaign featuring the Mean Girls cast encourages fan appreciation and sharing on social media, providing an opportunity for increased brand exposure and customer interaction. - **Celebrity Endorsements:** Walmart's collaboration with the cast of Mean Girls for their holiday ads highlights the value of celebrity endorsements in capturing consumer attention and boosting sales. ### Where This Applies - **Retail:** Walmart's Black Friday campaign showcases the potential for incorporating themed advertising to attract customers and increase sales during the holiday season. - **Entertainment:** Walmart's collaboration with the Mean Girls cast demonstrates opportunities for brands to leverage nostalgia and popular culture references to connect with consumers and drive engagement. - **Marketing and Advertising:** Walmart's use of a widely-known movie cast in their commercial shows the effectiveness of strategic partnerships and influencer marketing to create memorable and impactful campaigns. ## Related on Trend Hunter - [Sketch Comedy Retail Commercials](https://www.trendhunter.com/trends/target-lady.md) - [Holiday Retail Campaigns](https://www.trendhunter.com/trends/whoknewville.md) - [Shoppable Commercial Series](https://www.trendhunter.com/trends/add-to-heart.md) - [Cinematic Holiday Retail Pop-Ups](https://www.trendhunter.com/trends/wicked-good-holiday-campaign.md) - [Month-Long Holiday Shopping Promotions](https://www.trendhunter.com/trends/walmart-black-friday-deals-for-days.md) - [Mischievous Gift Deliveries](https://www.trendhunter.com/trends/the-grinch.md) - [Digital Celeb Shopping Experiences](https://www.trendhunter.com/trends/digital-shopping-experience.md) - [Iconic Character-Inspired Campaigns](https://www.trendhunter.com/trends/etsys-christmas-ad.md) - [80s-Style Actress-Approved Activewear](https://www.trendhunter.com/trends/old-navy-active.md)