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# Minimalist Waterproof Urbanite Packs
The Black Ember 'SHADOW' Backpack Carries and Protects Gear

By Michael Hemsworth | Published 2020-11-03 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/black-ember-shadow-backpack
References: [blessthisstuff](https://www.blessthisstuff.com/stuff/wear/bags-luggage/black-ember-shadow-backpack/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+blessthisstuff%2FEGlC+%28Bless+This+Stuff%29) & [kickstarter](https://www.kickstarter.com/projects/blackember/minimal-waterproof-backpack?utm_source=kickbooster-direct&utm_medium=kickbooster&utm_content=link&utm_campaign=32d5cfec)

The Black Ember 'SHADOW' backpack is a protective accessory for professionals, travelers and urbanites alike that will provide them with a way to keep all of their daily essentials securely stowed as they go about their routine.

The backpack is characterized by its minimalist aesthetic that puts waterproofness front and center to protect technology products within from damage when braving inclement weather. The pack comes in two size options including 22 liters and 26 liters, and is achieved using a Microhex HTX three-layer crossweave fabric that maintains a technical profile.

The Black Ember 'SHADOW' backpack holds ample gear but maintains a compact design that will keep everything secure and close to the body during wear to prevent lagging when speeding between locations.

## Trend Insights (Trend Hunter)

- Score: 6.2/10
- Popularity: 94% | Activity: 84% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### What's Driving This Trend

- **Minimalist Aesthetic:** Opportunity for disruptive innovation in designing sleek and minimalist products for urban professionals.
- **Waterproof Technology:** Opportunity for disruptive innovation in developing advanced waterproofing technologies for protecting electronics and gear in various industries.
- **Compact Design:** Opportunity for disruptive innovation in creating compact yet spacious designs for backpacks and accessories that prioritize organization and security.

### Who This Affects Most

- **Electronics:** Opportunity for disruptive innovation in creating waterproof and minimalist carrying solutions for electronic devices and gadgets.
- **Travel:** Opportunity for disruptive innovation in designing compact and durable backpacks for frequent travelers, prioritizing functionality and protection.
- **Fashion:** Opportunity for disruptive innovation in incorporating minimalist and waterproof concepts into high-end fashion accessories, catering to urban fashionistas.

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