# Immunity-Boosting Berry Gummies The Gaia Herbs Black Elderberry Gummies are Tasty and Functional By Michael Hemsworth | Published 2020-08-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/black-elderberry-gummies References: [preparedfoods](https://www.preparedfoods.com/articles/124240-gaia-herbs-usda-certified-organic-black-elderberry-gummies) & [gaiaherbs](http://www.gaiaherbs.com/) The [Gaia Herbs](https://www.trendhunter.com/trends/herbal-gummies) [USDA Certified](https://www.trendhunter.com/trends/supershroom-immunity-support) Organic Black Elderberry Gummies are a new range of offerings from the brand that will provide an array of benefits for consumers who are looking to help support their overall wellness. The gummies come in three varieties including Black Elderberry Extra Strength Gummies, Everyday Elderberry Gummies and the GaiaKids Everyday Elderberry Gummies. Each of the products are reported to help boost immunity as well as the overall wellness of the consumer without the need to consume large amounts of elderberries to get the same benefit. The Gaia Herbs USDA Certified Organic Black Elderberry Gummies are made with premium ingredients and maintain a recipe that is free from dairy, gluten and soy, and maintaining a recipe that is vegan-friendly. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 14% | Activity: 22% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Organic Gummy Supplements:** Brands can innovate by creating more organic, tasty and nutritional gummy supplements for consumers who are looking for healthy and convenient options - **Immune-boosting Functional Foods:** There is an opportunity for food companies to diversify their product range by adding more immune-boosting functional foods such as black elderberry gummies - **Vegan-friendly Nutritional Supplements:** Companies can tap into the growing vegan population by creating more nutritional supplements that are free from animal products and vegan-friendly ### Who This Affects Most - **Dietary Supplements:** Dietary supplement companies can leverage the increasing demand for natural and organic products by creating organic and tasty gummy supplements such as black elderberry gummies - **Functional Foods:** Functional food companies can create more food products that have immune-boosting benefits like black elderberry gummies - **Vegan Food:** Plant-based food companies can expand their product range by incorporating more vegan-friendly nutritional supplements like the Gaia Herbs black elderberry gummies ## Related on Trend Hunter - [Immunity Supporting Elderberry Gummies](https://www.trendhunter.com/trends/elderberry-gummies.md) - [Concentrated Elderberry Gummies](https://www.trendhunter.com/trends/elderosa-elderberry-gummies.md) - [Herb-Powered Dietary Supplements](https://www.trendhunter.com/trends/herbal-gummies.md) - [13-in-1 Immunity Gummies](https://www.trendhunter.com/trends/immun.md) - [Immunity-Boosting Gummies](https://www.trendhunter.com/trends/immunityboosting-gummies.md) - [Popsicle-Style Immune Supplements](https://www.trendhunter.com/trends/wellements.md) - [Functional Mushroom Gummies](https://www.trendhunter.com/trends/functional-mushroom-gummies.md) - [Herbal Wellness Gummy Supplements](https://www.trendhunter.com/trends/organic-india-organic-gummies.md) - [Juicy Immune Support Chews](https://www.trendhunter.com/trends/sambucus-ultra-immune-juicy-burst.md)