# Functional Mushroom Cold Brews Earth & Star's Black Coffee Cold Brew is Made with Four Mushrooms By Riley von Niessen | Published 2021-03-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/black-coffee-cold-brew References: [earthandstar](https://earthandstar.com/products/black) [Earth & Star](https://www.trendhunter.com/trends/earth-star), a health food and drink company that specializes in delicious products that are made with a selection of functional mushrooms, has introduced its Black Coffee Cold Brew. Each can contains 2,000mg of [functional mushroom extracts](https://www.trendhunter.com/trends/mudwtr-coffee), which are sourced from Lion’s Mane, Cordyceps, Reishi, and Chaga varieties. The cold brew is completely organic and contains no GMOs, "natural flavors," seed oils, refined sugar, stevia, soy, nuts, or preservatives. This leaves consumers with a delicious cold brew that boasts the powerful immune support and other brain-boosting benefits that come from the use of Earth & Star's "Fab Four" mushrooms. This also enables the cold brew to provide a cleaner energy boost, without the caffeine jitters. Image Credit: Earth & Star ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 72% | Activity: 78% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Functional Mushroom Beverages:** The trend of incorporating functional mushrooms into beverages presents opportunities for companies to innovate and offer unique health benefits to consumers. - **Organic Cold Brew:** The trend of organic cold brew presents opportunities for companies to create healthier and more natural options for consumers who are seeking clean energy. - **Clean Energy Drinks:** The trend of incorporating natural ingredients into energy drinks presents opportunities for companies to create clean and healthy options for consumers who are looking to avoid caffeine jitters and other negative side effects. ### Industries Being Reshaped - **Functional Food & Beverage:** The functional food and beverage industry can incorporate functional mushrooms into their products to offer unique health benefits to consumers. - **Health Food & Beverage:** The health food and beverage industry can create healthier and more natural options for consumers who are seeking clean energy and immune support. - **Energy Drink:** The energy drink industry can incorporate natural ingredients into their products to create cleaner and healthier options for consumers who want to avoid negative side effects such as caffeine jitters. ## Related on Trend Hunter - [Mushroom-Based Coffee Products](https://www.trendhunter.com/trends/four-sigmatic.md) - [Mushroom-Enhanced Nitro Cold Brews](https://www.trendhunter.com/trends/mushroom-nitro-cold-brew.md) - [Cognitive Support Coffees](https://www.trendhunter.com/trends/think-cold-brew-ground-coffee.md) - [Functional Mushroom Coffees](https://www.trendhunter.com/trends/what-do-you-coffee.md) - [Clarity-Promoting Mushroom Coffees](https://www.trendhunter.com/trends/mushroom-coffee2.md) - [Mushroom-Enhanced Coffee Collections](https://www.trendhunter.com/trends/mushroom-coffees1.md) - [Mind-Enhancing Mushroom Coffees](https://www.trendhunter.com/trends/shroomi.md) - [Mushroom-Fueled Functional Creamers](https://www.trendhunter.com/trends/functional-creamers.md) - [Functional Mushroom-Powered Lattes](https://www.trendhunter.com/trends/four-sigmatic-focus.md)