# Darkly Silky Coffee Packaging The Alabaster Coffee Co.'s Black Coffee Bags Look Deliciously Smooth By Laura McQuarrie | Published 2014-06-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/black-coffee-bags References: [thedieline](http://www.thedieline.com/blog/2014/6/10/alabaster-coffee-roaster-tea-co) & [alabastercoffee](http://www.alabastercoffee.com/) After making it to the second last round of America's Best Espresso Competition, the Alabaster Coffee Roaster + Tea Co. proved that it could hold its own in terms of flavor, but it was time for its [black coffee bags](https://www.trendhunter.com/trends/singleserve-coffee-bag) to get an upgrade. The coffee company reached out to designer Joshua Lepley for the task and the [new branding](https://www.trendhunter.com/trends/blanco-1) is definitely winning. Lepley's design retains the old logo, which is quite minimal, but now has a design where it is perfectly at home. The newly designed packaging includes a small sample bag, a retail-size bag and cold brew bottles, which all have a silky smooth appearance. The new [minimal identity](https://www.trendhunter.com/trends/byd-espresso-machine) is very readable, making it easy to spot the coffee type and where it comes from in a matter of seconds. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 76% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Minimalistic Packaging Design:** Opportunity to create sleek and visually appealing packaging designs that enhance the product's brand image. - **Texture-based Packaging:** Opportunity to explore innovative packaging materials and techniques that create a smooth and tactile experience for customers. - **Simplified Product Identification:** Opportunity to develop clear and concise packaging designs that allow customers to easily identify the product type and origin. ### Industries Being Reshaped - **Coffee Packaging:** Disruptive innovation opportunities in creating unique and visually appealing packaging designs for coffee products. - **Packaging Design:** Disruptive innovation opportunities in exploring new materials and techniques to create visually appealing and tactile packaging designs across various industries. - **Beverage Packaging:** Disruptive innovation opportunities in developing packaging designs that enhance the customer experience and communicate product information effectively. ## Related on Trend Hunter - [Producer-Focused Coffee Packaging](https://www.trendhunter.com/trends/retail-coffee-packaging.md) - [Card-Labeled Coffee Bags](https://www.trendhunter.com/trends/blueprint-coffee.md) - [Modernized Coffee Rebrands](https://www.trendhunter.com/trends/modernized-coffees.md) - [Plant-Inspired Coffee Packaging](https://www.trendhunter.com/trends/lor-coffee-packaging.md) - [Recyclable Coffee Packagings](https://www.trendhunter.com/trends/tanuii-coffee.md) - [Contemporary Tea Packaging](https://www.trendhunter.com/trends/chaiboy.md) - [Modern Coffee Packaging Designs](https://www.trendhunter.com/trends/happy-products.md) - [Aesthetically Pleasing Decaf Packaging](https://www.trendhunter.com/trends/highquality-decaffeinated-coffee.md) - [Playful Coffee Packaging](https://www.trendhunter.com/trends/sunday-coffee-project.md)