# Empowering Snack Ads Black Cat Peanut Butter's 'Don't stop. You can do it.' Campaign Inspires Kids By Jana Pijak | Published 2017-10-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/black-cat-peanut-butter References: [youtube](https://www.youtube.com/watch?v=f2Do46HHBnk) South Africa's Black Cat Peanut Butter is known for its nutritious product range, consisting of smooth, crunchy, sugar-free, and salt-free spread varieties. The snack brand's latest campaign aims to empower youth with a 'Don't stop. You can do it' message. The ad features a talented cast of kids -- from a young gymnast, and a karate champion looking to achieve greatness, to a young drummer looking to stay on beat. The commercial encourages viewers to be unafraid to push themselves, and prompts them to not "stop believing, braving and trying again and again." Black Cat Peanut Butter's latest campaign sends a motivational and inspiring message to kids while highlighting the snack brand's bestselling product. The commercial suggests that kids can find the power to succeed in anything they put their mind to while spotlighting the importance of a healthy diet. ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 3% | Activity: 6% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Youth Empowerment:** Brands can create campaigns that empower youth and inspire them to pursue their dreams. - **Healthy Snacking:** Snack brands can highlight the nutritional benefits of their products to appeal to health-conscious consumers. - **Motivational Advertising:** Ads can focus on motivational messages that resonate with viewers and create a positive image for the brand. ### Where This Applies - **Food and Beverage:** Food and beverage brands can use positive messaging and healthy product offerings to appeal to health-conscious consumers and young audiences. - **Advertising:** Advertising agencies can create campaigns that inspire and motivate viewers, while promoting the client's brand and products. - **Youth Development:** Non-profit organizations and youth development programs can use positive role models and messaging to empower young people and encourage healthy habits. ## Related on Trend Hunter - [Better-For-You Snack Campaigns](https://www.trendhunter.com/trends/betterforyou-snack-campaign.md) - [Self-Doubt Alleviating Campaigns](https://www.trendhunter.com/trends/cadbury.md) - [Confidence-Boosting Candy Bars](https://www.trendhunter.com/trends/cadbury-and-the-princes-trust.md) - [Cheerful Healthy Snack Campaigns](https://www.trendhunter.com/trends/garden-veggie-snacks.md) - [Personal Break-Emphasizing Campaigns](https://www.trendhunter.com/trends/personal-breaks.md) - [Pistachio Marketing Initiatives](https://www.trendhunter.com/trends/wonderful-pistachios1.md) - [Superhero-Themed Nut Campaigns](https://www.trendhunter.com/trends/groot-gets-crackin-campaign.md) - [No-Nonsense Cereal Campaigns](https://www.trendhunter.com/trends/shreddie-for-anything.md) - [Heartfelt Beverage Campaigns](https://www.trendhunter.com/trends/a-real-boost.md)