# Sports Event-Exclusive Camo Shoes BAPE and adidas Prepare to Drop a Black Camo UltraBOOST Sneaker By Amy Duong | Published 2018-09-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/black-camo-ultraboost References: [hypebeast](https://hypebeast.com/2018/8/bape-adidas-ultraboost-camo-black-superbowl-exclusive) & [instagram](https://instagram.com/yeezymafia/?utm_source=ig_embed&utm_campaign=embed_loading_state_control) Streetwear imprint [BAPE](https://www.trendhunter.com/trends/mschf-boot) teams up with sportswear label adidas Originals once again for a pair of Black Camo UltraBOOST sneakers. The drop is exclusive to the upcoming Super Bowl as the modern runner silhouette boasts BAPE's [signature camo print designs](https://www.trendhunter.com/trends/bape-x-ovo-1) throughout its uppers. The sneaker made its debut on Yeezy Mafia's [Instagram](https://www.trendhunter.com/trends/adizero-evo-sl-gsnk) account, showing signature elements from both labels. Aside from the iconic camo print, the side panels boast adidas' Three Stripes motif and the heel counter sections off the classic militaristic motif. There is also a full-length BOOST midsole in the same tone resting beneath the uppers. According to Yeezy Mafia, the BAPE and adidas sneakers are set to drop on February 2 of next year. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 72% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Camo Print Sneakers:** Opportunity to create unique sneaker designs utilizing camouflage print as a popular trend. - **Collaborative Sportswear:** Potential for partnerships between streetwear and sportswear brands to create exclusive collections for sports events. - **Limited Edition Drops:** Growing demand for limited edition products that are exclusively released for specific events, creating a sense of exclusivity and urgency. ### Who This Affects Most - **Streetwear:** Disruptive innovation opportunity for streetwear brands to collaborate with sports brands for exclusive product releases. - **Sportswear:** Opportunity for sportswear brands to partner with streetwear labels, leveraging their design aesthetics and fan base for special edition releases. - **Footwear:** Innovation potential in the footwear industry to incorporate unique patterns, prints, and collaborations to create limited edition sneakers for specific events. ## Related on Trend Hunter - [Football Capsule Collections](https://www.trendhunter.com/trends/adidas-originals-x-bape.md) - [Brazil-Inspired Striking Footwear](https://www.trendhunter.com/trends/orketro-brazil.md) - [Camo-Print Colorful Skate Shoes](https://www.trendhunter.com/trends/bape-and-vans.md) - [Chunky Collaborative Skate Sneakers](https://www.trendhunter.com/trends/lwst-sneaker.md) - [Game-Inspired Breathable Footwear](https://www.trendhunter.com/trends/ultraboost-collection.md) - [Nature-Inspired Shoe Collabs](https://www.trendhunter.com/trends/ultraboost-5-x-hermanos-koumori.md) - [Refined Minimalist Sneakers](https://www.trendhunter.com/trends/bape-sta.md) - [Patterned Collaborative Slip-On Shoes](https://www.trendhunter.com/trends/classic-clog-2.md) - [Chic Camo-Patterned Road Sneakers](https://www.trendhunter.com/trends/nike-vomero-premium-black-realtree.md)