# Chromatic Samurai Burgers Burger King Japan Introduces Colorful Red and Black Burgers By Laura McQuarrie | Published 2015-06-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/black-burgers References: [prexamples](http://prexamples.com/2015/06/burger-king-unveil-red-and-black-burgers-in-japan/) & [burgerkingjapan.co.jp](https://www.burgerkingjapan.co.jp/) Over the past year, [Burger King Japan](https://www.trendhunter.com/trends/kyoto-whopper) introduced a number of black burgers, including the Kuro and [Ninja](https://www.trendhunter.com/trends/ninja-blendboss). Aiming to take colorful burgers to the next level, the brand is introducing a pair of red and black burgers. The Aka Samurai (Red Samurai) burger gets its color from the use of tomato powder combined with the flour for the bun. It also comes with a red-colored cheese and a fiery 'Angry Sauce.' The black Kuro Shogan and Kuro Taisho burgers are both infused with bamboo charcoal and come with an equally as dark 'Black Hashed Sauce.' Burger King Japan is also introducing new black and red pies, which are just as colorful as the black and red burger buns. Now that adventurous foodies are inspiring the average consumer to branch out with their food choices, unusual colors in food are becoming commonplace. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 67% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Colorful Burgers:** The introduction of red and black burgers by Burger King Japan shows a trend towards novel and visually striking food options. - **Unusual Colors in Food:** The increasing acceptance of unusual food colors, such as red and black, indicates a trend towards more daring and unique culinary experiences. - **Adventurous Foodies:** The influence of adventurous foodies is pushing the boundaries of conventional food choices and encouraging experimentation with colorful and unconventional ingredients. ### Industries Being Reshaped - **Fast Food Chains:** Fast food chains can explore innovative menu offerings, like colorful burgers, to attract customers looking for unique dining experiences. - **Food and Beverage:** The food and beverage industry can capitalize on the trend of unusual colors in food by developing and marketing visually appealing and Instagrammable products. - **Restaurant Industry:** Restaurants can differentiate themselves in the market by incorporating unusual food colors, like red and black, into their menu items, sparking curiosity and delighting customers. ## Related on Trend Hunter - [Hybrid Regional Cuisine Burgers](https://www.trendhunter.com/trends/kyoto-whopper.md) - [Western-Inspired QSR Burgers](https://www.trendhunter.com/trends/wild-west-burgers.md) - [Flavorful Animation-Inspired Fusion Burgers](https://www.trendhunter.com/trends/samurai-menu.md) - [Super Spicy Squid Sandwiches](https://www.trendhunter.com/trends/squid-devil-burger.md) - [Japanese-Inspired Fish Burgers](https://www.trendhunter.com/trends/hokkaido-salmon-burger.md) - [Superhero Franchise Burgers](https://www.trendhunter.com/trends/super-sentai-burger.md) - [Tourism-Inspired Burgers](https://www.trendhunter.com/trends/square-burgers.md) - [Celebratory Pineapple-Topped Burgers](https://www.trendhunter.com/trends/pine-tsukimi-burger.md) - [Anime-Inspired QSR Menus](https://www.trendhunter.com/trends/naruto-menu.md)