# Black Brewer Scholarship Funds Budweiser's New Scholarship Celebrates its Black Brewmasters By Ell Smith | Published 2020-09-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/black-brewmasters References: [adweek](https://www.adweek.com/brand-marketing/dwyane-wade-budweiser-brewmaster-natalie-johnson-scholarship/) & [budweiser](https://www.budweiser.ca/) With only 0.6 % of brewers being Black, the beer industry, like many others, has more work to do when it comes to inclusivity and diversity -- in an effort to shine light on this and to celebrate the Black brewmasters in America, Dwayne Wade launched an initiative alongside Budweiser in which a $1 million scholarship has been named after Natalie Johnson -- Budweiser's first Black female brewmaster who heads up their flagship St. Louis brewery. In an emotional ad spot, Wade informs Johnson of the brewing scholarship created in her name. With its $1 million in funds, the UNCF Budweiser Natalie Johnson Scholarship will be granted to 30 students annually. The scholarships offer between $4,000 and $6,000 in support for each recipient. Image Credit: Budweiser ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 13% | Activity: 49% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### Key Themes Behind This Trend - **Inclusivity and Diversity in Brewing:** Disruptive innovation opportunity: Develop initiatives and scholarships that promote inclusivity and diversity within the brewing industry. - **Celebrating Black Brewmasters:** Disruptive innovation opportunity: Create platforms and campaigns that highlight and celebrate the achievements of Black brewmasters. - **Supporting Education in Brewing:** Disruptive innovation opportunity: Establish scholarship programs to provide financial support and opportunities for aspiring brewers. ### Where This Applies - **Beer Industry:** Disruptive innovation opportunity: Introduce innovative strategies to increase diversity and inclusivity within the beer industry. - **Education Industry:** Disruptive innovation opportunity: Develop specialized education programs and scholarships for aspiring brewers. - **Marketing and Advertising Industry:** Disruptive innovation opportunity: Create impactful campaigns that showcase the contributions of underrepresented groups in the brewing industry. ## Related on Trend Hunter - [Branded Cheesemaker Scholarships](https://www.trendhunter.com/trends/cheesemakers-scholarship.md) - [Basketball Star Beer NFTs](https://www.trendhunter.com/trends/dwayne-wade.md) - [College-Targeted Awareness Campaigns](https://www.trendhunter.com/trends/taste-of-tomorrow.md) - [Social Good Beer Initiatives](https://www.trendhunter.com/trends/miller-lite-and-j-balvin.md) - [Black Athlete-Honouring Whiskeys](https://www.trendhunter.com/trends/the-trifecta.md) - [Anti-Sexist Beer Campaigns](https://www.trendhunter.com/trends/bad-t-to-good-t.md) - [Skincare Brand Grant Programs](https://www.trendhunter.com/trends/face-the-future-initiative.md) - [Heritage Beer NFTs](https://www.trendhunter.com/trends/beer-nfts.md) - [Black Youth-Empowering Coffee Brands](https://www.trendhunter.com/trends/bartholomew-jones.md)