# Functional All-Black Beverages blk Offers an Expanded Line of Mineral-Infused Water with Benefits By Laura McQuarrie | Published 2019-03-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/black-beverage References: [instagram](https://www.instagram.com/p/BsOUu2gB3Ob/) & [getblk](https://www.getblk.com/get-blk-products/) For years, 'blk' has been selling a single product in the form of an arresting all-black beverage powered by fulvic trace minerals and electrolytes. At this year's Natural Products Expo West, it exhibited an expanded collection of pH 8.0+ alkaline water with added benefits. While blk's original product is unmistakable for the black cap and clear bottle that shows the dark liquid inside, the new products feature colorful caps to differentiate their [different functional benefits](https://www.trendhunter.com/trends/functional-nonalcoholic-drinks). Consumers now have the option of choosing to support themselves with enhanced water for Resistance, Focus, Mood or Energy, which come in unconventional flavors like Peach Mango Basil, Spicy Black Cherry and Apple Grape Sage. Just as consumers have been drawn to the health benefits and aesthetic qualities of blk's original black beverage, they will be intrigued by the [added functions and flavors](https://www.trendhunter.com/trends/aqua-libra-blueberry-pomegranate). ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 44% | Activity: 59% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Expanded Functional Beverages:** blk has expanded its product line to offer consumers added benefits and flavors in their functional mineral-infused water products. - **Color-differentiated Products:** blk's new products feature colorful caps to differentiate their various functional benefits. - **Unconventional Flavors:** New blk products come in unconventional flavors like Peach Mango Basil, Spicy Black Cherry and Apple Grape Sage. ### Sectors Adopting This - **Beverage Industry:** The beverage industry can explore opportunities in offering functional and health-focused drinks with unconventional flavors. - **Health and Wellness Industry:** The health and wellness industry can incorporate functional mineral-infused water products into existing health regimens and explore expanding their benefits. - **Packaging Industry:** Packaging companies can explore innovative packaging solutions that differentiate functional beverages with added benefits. ## Related on Trend Hunter - [Functional Effervescent Drink Ranges](https://www.trendhunter.com/trends/smartsoda-brilliant-life-drinks.md) - [Health-Conscious Sparkling Beverages](https://www.trendhunter.com/trends/cloud-water-1.md) - [Naturally Blue Bubbly Beverages](https://www.trendhunter.com/trends/fulwater.md) - [Functional Adaptogenic Elixirs](https://www.trendhunter.com/trends/botany-elixirs.md) - [Energy-Balancing Sparkling Beverages](https://www.trendhunter.com/trends/good-idea-sparkling-water.md) - [Ultra-Modern Functional Sodas](https://www.trendhunter.com/trends/vibe.md) - [Blue Spirulina Drinks](https://www.trendhunter.com/trends/bluwater-beverage.md) - [Delicious Hydration-Focused Beverages](https://www.trendhunter.com/trends/healthy-botanical-beverage.md) - [Artful Alkaline Waters](https://www.trendhunter.com/trends/bored-thirsty.md)