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# Fashion Segways
Chanel-Branded Segway Is The Black Beauty of Personal Transit

By Alex Covert | Published 2009-02-26 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/black-beauty-chanel-branded-segway
References: [luxist](http://www.luxist.com/2009/02/25/chanel-customizes-the-segway/)

Segways scooters were cool when they came out, but now those in know are all about designer Segways. [Ferrari](http://www.trendhunter.com/trends/speedy-segway-pt-i2-ferrari-limited-edition) customized it. [This guy](http://www.trendhunter.com/images/phpthumbnails/16259_1_120.jpeg) made a monster one. There’s an[off-road version.](http://www.trendhunter.com/trends/segway-x2-adventure-second-generation-with-advanced-balancing) There’s even[one decorated with Swarovski](http://www.trendhunter.com/trends/swarovski-segway-the-titanium-diamond)crystals. Now, Chanel wants in on it.

The fashion house has created their own version of the Segway. It has a Chanel 2.55 handbag on the handlebars, matching black leather handgrips and mudflaps, and Chanel badging on the wheels.

## Trend Insights (Trend Hunter)

- Score: 3.3/10
- Popularity: 21% | Activity: 69% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### What's Driving This Trend

- **Designer Segways:** Opportunity for fashion brands to collaborate with Segway and create customized designer versions.
- **Personalized Transportation:** Growing demand for personalized and unique transportation options, opening opportunities for innovative designs and collaborations.
- **Luxury Mobility:** Emergence of luxury mobility products combining high-end fashion and advanced technology, presenting a niche market for upscale consumers.

### Who This Affects Most

- **Fashion:** Fashion brands can explore collaborations with Segway to create designer and branded mobility options.
- **Transportation:** Companies in the transportation industry can innovate by offering personalized and customized transportation solutions.
- **Luxury Goods:** Luxury brands can enter the mobility sector by developing high-end, fashionable mobility products for affluent consumers.

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