# Diamond-Encrusted Calling Cards The Black Astrum Signature Self-Promotions are a Gem By Harris Jay Rosenberg Alterman | Published 2012-01-12 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/black-astrum References: [blackastrum](http://blackastrum.com/) If you have a job interview coming up and you want to make a lasting impression, get some Black Astrum business cards, which are encrusted with diamonds. Each set of cards can have up to 30 carats of the highest quality diamonds, which will dazzle anyone who sees them. To make them even more luxurious and exclusive, they are not for sale! The only way to get a Black Astrum business card is by invitation from the company. So even if one is a billionaire rolling around in piles of cash, they might not even qualify for these classy cards. The funny thing is that if one is lucky enough to get an invitation and can afford the diamond cards, they’re probably not the kind of person who is looking for a job anyway. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 53% | Activity: 75% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Business Cards:** The trend of creating business cards that are luxurious and exclusive, such as diamond-encrusted cards, creates an opportunity for disruptive innovation in the printing industry. - **Experiential Marketing:** Using extravagant and exclusive invitation-only items, like diamond-encrusted business cards, as a marketing tool can disrupt traditional advertising methods and create unique brand experiences. - **Ultra-high-net-worth Marketing:** Targeting ultra-high-net-worth individuals with extravagant offerings, such as diamond-encrusted business cards, presents a disruptive opportunity for luxury brands to create personalized and exclusive marketing strategies. ### Sectors Adopting This - **Printing:** The printing industry can explore innovative techniques and materials to cater to the growing demand for luxurious and exclusive business card options, like diamond-encrusted cards. - **Advertising:** The advertising industry can embrace experiential marketing approaches that focus on exclusive and extravagant items, such as diamond-encrusted business cards, to create memorable and impactful brand promotions. - **Luxury Goods:** Luxury brands can leverage the trend of diamond-encrusted business cards to target the ultra-high-net-worth market segment and offer personalized, high-end promotional products. ## Related on Trend Hunter - [Cutting-Edge Business Cards](https://www.trendhunter.com/trends/xcards.md) - [Custom Metal Credit Cards](https://www.trendhunter.com/trends/carbon-co-skin.md) - [Diamond-Themed Hotel Offers](https://www.trendhunter.com/trends/omni-boston-hotel.md) - [Tequila Diamond Brooches](https://www.trendhunter.com/trends/tequila-diamond.md) - [Jewel-Inspired Cocktails](https://www.trendhunter.com/trends/jewel-inspired-cocktails.md) - [Digital NFC-Enabled Business Cards](https://www.trendhunter.com/trends/touchless-nfc-card.md) - [NFC-Enabled Business Cards](https://www.trendhunter.com/trends/mobilo-smart-business-card.md) - [Lab-Grown Stones](https://www.trendhunter.com/trends/skydiamond.md) - [Recycled Aircraft Credit Cards](https://www.trendhunter.com/trends/metal-credit-card.md)