# Pensive Urban Lookbooks The Black Apple FW11 Line Presents Its Streetwear With Brooding Young Men By Jaime Neely | Published 2011-09-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/black-apple-fw11 References: [hypebeast](http://hypebeast.com/2011/08/black-apple-2011-fallwinter-collection/) & [blackapplenewyork](http://www.blackapplenewyork.com/) The recently released Black Apple FW11 Collection for men showcases its up-and-coming styles in a [tough urban lookbook](https://www.trendhunter.com/trends/champion-black-edition-fw25). Shot by William Yan the collection portrays a variety of twenty-something men wearing [street-inspired ensembles](https://www.trendhunter.com/trends/day-3-capsule-2) and brooding, pensive expressions. The black and white photographs assign the lookbook a certain vintage quality. Notwithstanding its presentation, the Black Apple FW11 Collection offers a wide range of [cold weather essentials](https://www.trendhunter.com/trends/uniqlo-u-fw24) including outerwear, denim, t-shirts and sweaters that are all inspired by the economic crisis New Yorkers experienced almost forty years ago in 1977. With its slightly dark appearance, the collection will likely be a hit amongst those who express themselves through fashion. **Implications** - Businesses with products inspired from a historic event or period in time will benefit by appealing to consumers on a personal level. Consumers will be more inclined to invest in products with which they share an emotional or individual connection. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 68% | Activity: 30% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Historical-inspired Fashion:** Fashion brands can tap into consumer nostalgia by creating collections inspired by specific historic events or time periods. - **Streetwear Lookbooks:** Brands can strengthen their urban image by presenting their street-inspired fashion collections in edgy and brooding lookbooks. - **Personal Connection Marketing:** Businesses can increase consumer engagement by creating products that evoke a personal connection or emotional response, such as referencing past experiences. ### Who This Affects Most - **Fashion:** Fashion industry players can leverage historical and personal connections to create innovative collections and marketing campaigns. - **Photography:** Photographers can explore opportunities to shoot edgy and brooding lookbooks for streetwear brands, adding a unique visual appeal. - **Marketing and Advertising:** Marketing agencies can assist brands in creating personal connection marketing strategies that resonate with consumers and drive engagement. ## Related on Trend Hunter - [Utility Tokyo Streetwear](https://www.trendhunter.com/trends/blackeyepatch-winter.md) - [Scrapbook-Inspired Fall Fashion](https://www.trendhunter.com/trends/creative-class-uniform.md) - [Conceptual Memory-Themed Fashion](https://www.trendhunter.com/trends/paranoid-fw25.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Outerwear-Centric Fall Fashion](https://www.trendhunter.com/trends/bene-culture-3.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Seasonal Fashion Collections](https://www.trendhunter.com/trends/siegelman-stable-1.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Seaside-Influenced Fall Menswear](https://www.trendhunter.com/trends/fort-2.md)