# Unkempt Grassy Hair Ads These Black &Decker; Lawnmower Ads Show Men Who Need Some Maintenance By Laura McQuarrie | Published 2014-07-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/black-and-decker-lawnmower References: [adeevee](http://www.adeevee.com/2014/07/blackdecker-ear-hair-eyebrows-nose-hair-print/) & [blackanddecker](http://www.blackanddecker.com/) Whether the hair on your face or the grass on your front lawn could use a trim, these funny [Black & Decker](https://www.trendhunter.com/trends/slutty-vegan) lawnmower ads show that people will more than likely look at you a little funny when things start to get out of control. The ads show guys with grassy hair coming out of their nostrils, ears and very bushy unibrows, remaking that "The front yard says a lot about you." Although the facial hair hasn't totally formed a full-on beard or head of hair, it's enough of a signal that a little grooming is required. Without a little maintenance, anyone could find themselves in situations just as hairy. The humorous ads were put together for Black & Decker by the [Publicis](https://www.trendhunter.com/trends/whats-in-my-vag) agency in Venezuela. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 7% | Activity: 29% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Humorous Advertisements:** Creating humorous advertisements can capture the attention of potential customers and leave a lasting impression. - **Personal Grooming:** Emphasizing the importance of personal grooming can increase sales of grooming products. - **Lawn Care:** Promoting the importance of lawn care can increase sales of lawnmowers and other lawn care products. ### Who This Affects Most - **Advertising:** The advertising industry can take advantage of creating humorous and relatable ads to promote products. - **Personal Care Products:** Companies that produce personal care products can benefit from promoting the importance of personal grooming. - **Lawn Care Equipment:** Companies that produce lawn care equipment can increase sales by promoting the importance of maintaining a well-kept lawn. ## Related on Trend Hunter - [Hilarious Male Grooming Ads](https://www.trendhunter.com/trends/manscaped-and-pete-davidson.md) - [Unique Real Facial Hair Billboards](https://www.trendhunter.com/trends/dollar-shave-club1.md) - [Honest Shaving Campaigns](https://www.trendhunter.com/trends/any-hair-anywhere.md) - [Beard-Specific Hair Trimmers](https://www.trendhunter.com/trends/the-beard-hedger.md) - [Hilarious Backside Grooming Tools](https://www.trendhunter.com/trends/dude-wipes-2.md) - [Viral Slogan-Inspired Campaigns](https://www.trendhunter.com/trends/manscaped1.md) - [No-Nonsense Grooming Campaigns](https://www.trendhunter.com/trends/rock-face-makes-scents-campaign.md) - [Humorous Menswear Ads](https://www.trendhunter.com/trends/mens-wearhouse.md) - [Humorous Natural Deodorant Campaigns](https://www.trendhunter.com/trends/every-man-jack-still-smell-good.md)