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# Blabbermouth Biscuit Branding
Bla-Bla Cookies Packaging Provides a Snack to Stop the Gossip

By Amelia Roblin | Published 2013-01-29 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/blabla-cookies-packaging
References: [packagingoftheworld](http://www.packagingoftheworld.com/2013/01/bla-bla-ookies-student-project.html) & [behance.net](http://www.behance.net/gallery/Bla-bla-sookies/6821843)

One very good strategy for getting your chatty coworker to stop talking -- at least very briefly -- is to offer her something to eat. Bla-Bla Cookies packaging captures this technique in a clever design by students at Moscow's [British Higher School of Art and Design](https://www.trendhunter.com/trends/airbourne-reserve): Adeliya Koldarova, Oksana Paley, Daria Sapozhnikova and Zaira Panaeva.

The paper cylinders that hold the crackers have been graphically treated as [cartoon heads](https://www.trendhunter.com/trends/bigbilled-bird-food-concept). The fronts of the cartons have hairlines, eyes and noses, and mouths covered by the red label that bears the biscuits' logo. Interestingly, you don't open Bla-Bla Cookies packaging from the round flap on top, but rather by tearing the label away. This opens the mouth of the characters to reveal gobs full of food.

## Trend Insights (Trend Hunter)

- Score: 6.4/10
- Popularity: 90% | Activity: 94% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Interactive Product Packaging:** Creating packaging designs that engage consumers through interactive elements.
- **Artistic Branding:** Using creative and visually appealing branding techniques to capture consumer attention.
- **Novelty Packaging:** Designing packaging that offers a unique and memorable consumer experience.

### Where This Applies

- **Food & Beverage:** Exploring innovative packaging designs to enhance the consumer's snacking experience.
- **Advertising & Marketing:** Utilizing creative branding strategies to differentiate products in a competitive market.
- **Graphic Design:** Incorporating artistic elements into packaging designs to create visually appealing products.

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