# Surreal Dribbling Editorials The BKRW Magazine April 2014 Photoshoot Revolves Around Basketball By Meghan Young | Published 2014-04-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bkrw-magazine-april-2014 References: [behance.net](https://www.behance.net/gallery/16127067/BKRW-magazine) & [bkrw](http://www.bkrw.com/) The BKRW Magazine April 2014 editorial is a timely photoshoot considering that the [NBA](https://www.trendhunter.com/trends/draftkings-artist-series) playoffs is in full swing. Inspired by the sport of basketball, it revolves around some serious ball handling skills, which is highlighted by the presence of a rather surreal prop: [sculptural lines](https://www.trendhunter.com/trends/spunge-osmosis) that indicate where the ball has bounced. Shot by Jean Yves Lemoigne, a photographer based in Paris, New York, the BKRW Magazine April 2014 editorial showcases a range of sporty attire that are fit for not only the gym, but also out in the world as well. Full of swagger, the outfits were styled by Alexandre Miséricordia and Aurélien Storny. From layered jackets to baggy shorts and long tank tops, the looks bring style to the sport. It was art directed by Julien Gosset. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 61% | Activity: 63% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Basketball-inspired Fashion:** Fashion companies could create new product lines that blend sportswear and trendy styles, appealing to athletes and fashion enthusiasts alike. - **Surreal Sports Photography:** Photographers and magazines could experiment with incorporating surreal elements into sports photography, creating unique and attention-grabbing visuals. - **Innovative Sports Prop Design:** Designers could explore new and creative ways to incorporate props and visual elements into sports photoshoots, elevating the art form and capturing attention from audiences. ### Who This Affects Most - **Fashion:** Fashion companies could benefit from incorporating sportswear and trendy styles, appealing to a wider range of customers. - **Photography:** Photography companies could offer clients a unique and innovative approach to sports photography, differentiating themselves from competitors. - **Design:** Design companies could offer clients new and creative ways to incorporate props and visual elements into sports photoshoots, enhancing the overall visual impact and effectiveness of the campaign. ## Related on Trend Hunter - [Luxury Basketball-Themed Fashion Capsules](https://www.trendhunter.com/trends/basketball-series.md) - [Dynamic Fashion-Forward Basketball Shoes](https://www.trendhunter.com/trends/basketball-sneaker-1.md) - [Basketball-Inspired Apparel Collections](https://www.trendhunter.com/trends/draftkings-artist-series.md) - [Basketball-Shaped Sneakers](https://www.trendhunter.com/trends/the-baller.md) - [Vibrant Graphic Basketballs](https://www.trendhunter.com/trends/dragon-skull-basketball.md) - [Sporty Luxe Fashion Capsules](https://www.trendhunter.com/trends/the-balenciaga-x-nba.md) - [Soccer Jersey-Inspired Fashion](https://www.trendhunter.com/trends/balenciagas-soccer-series.md) - [Female Athlete-Fronted Luxury Campaigns](https://www.trendhunter.com/trends/coach-x-wnba-campaign.md) - [Sportswear Capsule Collabs](https://www.trendhunter.com/trends/faherty-x-jalen-brunson-capsule.md)