# Sustainable Beauty Expansions Givaudan Has Completed the Acquisition of B.Kolormakeup & Skincare By Lima Kalim | Published 2024-07-09 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/bkolormakeup-skincare References: [premiumbeautynews](http://premiumbeautynews.com/en/givaudan-expands-in-makeup-and)  [Givaudan](https://www.trendhunter.com/trends/Regional-Fragrance-Expansion) has completed the acquisition of B.Kolormakeup & Skincare, an Italian company specializing in the creation and manufacturing of makeup and skincare products. In July 2021, Givaudan, a global leader in the [fragrance and flavor industry](https://www.trendhunter.com/trends/the-fragrance-collective), acquired 25% of B.Kolor's shares, followed by the acquisition of the remaining 75% stake. This strategic move aims to bolster Givaudan's foothold in the beauty industry by expanding its expertise in makeup and skincare formulations. B.Kolor is a respected company based near Milan, Italy, specializing in the development of innovative formulations and the production of finished products for [business-to-business (B2B) clients](https://www.trendhunter.com/trends/B2B-Digital-Hub). Established in 2000, B.Kolormakeup & Skincare boasts a dedicated workforce of over 300 employees. The company is renowned for its commitment to innovation, delivering exceptional sensory experiences, and maintaining a focus on cutting-edge technical performance. Image Credit: Givaudan ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 65% | Activity: 69% | Freshness: 25% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Sustainable Beauty:** As consumer demand for eco-friendly products grows, companies like Givaudan are expanding their sustainable beauty portfolios to stay competitive. - **B2B Beauty Solutions:** The acquisition of specialized companies like B.Kolormakeup & Skincare signifies a notable shift towards B2B beauty solutions that offer innovative formulations and finished products. - **Clean Beauty Innovation:** With an emphasis on technical performance and sensory experience, clean beauty innovations are becoming crucial in the competitive landscape of makeup and skincare. ### Who This Affects Most - **Cosmetics:** The cosmetics industry is rapidly evolving with acquisitions aimed at leveraging advanced formulations and enhancing product portfolios. - **Fragrance & Flavor:** Cross-industry expansions, such as those by Givaudan from fragrance to beauty, are creating new growth opportunities and diversified product offerings. - **Sustainable Manufacturing:** Sustainable manufacturing practices are increasingly being prioritized within the beauty and skincare industry to meet environmental and consumer demands. ## Related on Trend Hunter - [Regional Fragrance Expansion](https://www.trendhunter.com/trends/Regional-Fragrance-Expansion.md) - [Localized Beauty Manufacturing](https://www.trendhunter.com/trends/Localized-beauty-manufacturing.md) - [Cosmetic Brand Land Purchases](https://www.trendhunter.com/trends/clarins.md) - [High-Performance Cosmetic Lines](https://www.trendhunter.com/trends/clariant.md) - [Dermo-Cosmetic Acquisition Moves](https://www.trendhunter.com/trends/olyos-acquires-somatoline.md) - [AI-Assisted Skincare Ingredient Experiences](https://www.trendhunter.com/trends/skincare-ingredient.md) - [Consolidated Botanical Ingredients](https://www.trendhunter.com/trends/solabia-acquires-seqens.md) - [Precision Fragrance Encapsulation](https://www.trendhunter.com/trends/precision-fragrance-encapsulation.md) - [Brazilian Beauty Mergers](https://www.trendhunter.com/trends/skala-and-lola-from-rio.md)