# Data-Driven QSR Campaigns Burger King's BK Unwrapped Reveals Customers' 2024 Ordering Preferences By Laura McQuarrie | Published 2024-12-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/bk-unwrapped References: [campaignlive](https://www.campaignlive.co.uk/article/burger-king-unwrapped-campaign-reveals-2024s-top-ordering-trends/1898795) & [hospitalityandcateringnews](https://www.hospitalityandcateringnews.com/2024/12/bk-unwrapped-2024/)  To cap off the end of a year, Burger King UK unveiled BK Unwrapped 2024, which provides insight into some of the most popular—and most unusual—customer order requests. According to the findings, even though temperatures soared to a scorching 34.8°C (94.64°F) in mid-August, there was an uptick in orders for fiery flavors, with orders of Chilli Cheese Bites tripling at Burger King UK. And Burger King UK’s Whopper Wednesdays offer saw its busiest day on Valentine's Day—with many customers requesting the onions on the burger to be removed. Spotify Wrapped, the annual summary of users' listening habits, has grown from a marketing stunt to a social media phenomenon, and its far-reaching influence sees other companies creating similar campaigns for consumers who are hungry for data. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 81% | Activity: 89% | Freshness: 31% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Billboards](https://www.trendhunter.com/billboards) ## Key Themes ### What Makes This Trend Stand Out - **Hyper-personalized QSR Campaigns:** Retailers can leverage personalized data to create targeted marketing efforts, as evident from Burger King's BK Unwrapped. - **Flavor Trends Across Seasons:** Analyzing customer preferences, even those that counter traditional seasonal trends, provides opportunities for innovative menu offerings. - **Data-driven Customer Insights:** Using detailed customer data to predict and respond to unique ordering patterns enhances customer satisfaction and loyalty. ### Sectors Adopting This - **Quick-service Restaurants (QSR):** Adopting data-driven strategies can dramatically improve how QSRs engage with and serve their customers. - **Food Delivery Services:** Incorporating personalized customer data offers new avenues for meeting demand more effectively. - **Marketing and Customer Analytics:** The increasing value of customer data in crafting impactful marketing campaigns indicates significant potential in analytics services. ## Related on Trend Hunter - [Consumer-Driven QSR Menu Offerings](https://www.trendhunter.com/trends/burger-king-vote.md) - [Branded QSR Advent Calendars](https://www.trendhunter.com/trends/bk-advent-calendar.md) - [Show-Inspired QSR Menus](https://www.trendhunter.com/trends/stranger-things-meals-campaign.md) - [Burger Ad Campaigns](https://www.trendhunter.com/trends/burger-kings-new-campaign.md) - [Spiciness-Themed QSR Menus](https://www.trendhunter.com/trends/burger-king-fiery-menu.md) - [Consumer-Driven QSR Burger Contests](https://www.trendhunter.com/trends/million-dollar-whopper-contest.md) - [Heated QSR Anniversary Campaigns](https://www.trendhunter.com/trends/burger-king-brazil-1.md) - [Streaming Moments Surge](https://www.trendhunter.com/trends/spotifys-wrapped-2025.md) - [Comical Love-Inspired Food Ads](https://www.trendhunter.com/trends/burger-king-loveinspired-ads.md)