# QSR Coffee Subscription Promotions The BK Café Coffee Subscription is Priced at Just $5 By Michael Hemsworth | Published 2019-03-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bk-caf-coffee-subscription References: [chewboom](https://www.chewboom.com/2019/03/15/burger-king-launches-new-5-bk-cafe-coffee-subscription/) & [bk](https://www.bk.com) The new [BK](https://www.trendhunter.com/trends/bk-advent-calendar) Café Coffee Subscription promotion has been announced by the [QSR](https://www.trendhunter.com/trends/breakfast-bundles) brand as a way to help garner interest in its new coffee services and provide consumers with a cost-effective deal at the same time. The subscription works by being accessed via the brand's smartphone app and costs just $5; subscribers can enjoy a fresh cup of coffee each day of the month, which makes it a great [cost-effective option for consumers](https://www.trendhunter.com/trends/dunkings-meal-deal). Subscribers can access their daily coupon for a small coffee each day, but these don't roll over if a day is missed to encourage continuous usage to maximize value. The BK Café Coffee Subscription is positioned as more cost-effective than offerings from other QSR coffee brands to further encourage consumer interest. Image Credit: Burger King ## Trend Insights (Trend Hunter) - Score: 0.6/10 - Popularity: 4% | Activity: 6% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **QSR Coffee Subscription:** Disruptive innovation opportunity: Expanding coffee subscription services in the QSR industry to attract and retain customers. - **Mobile App Integration:** Disruptive innovation opportunity: Developing mobile apps with subscription features to enhance customer convenience and engagement. - **Cost-effective Promotions:** Disruptive innovation opportunity: Creating affordable subscription models to increase customer loyalty and repeat purchases. ### Where This Applies - **Quick Service Restaurants:** Disruptive innovation opportunity: Integrating subscription-based services to differentiate in the competitive QSR industry. - **Technology:** Disruptive innovation opportunity: Developing innovative mobile apps and platforms to streamline subscription services for businesses. - **Beverage Industry:** Disruptive innovation opportunity: Leveraging coffee subscriptions to boost customer retention and stand out in the saturated beverage market. ## Related on Trend Hunter - [Free Coffee Promotions](https://www.trendhunter.com/trends/free-coffee-promotion.md) - [Low-Cost QSR Breakfast Meals](https://www.trendhunter.com/trends/breakfast-bundles.md) - [Financial Predictability-Focused Coffee Promotions](https://www.trendhunter.com/trends/financial-predictability.md) - [App-Only QSR Breakfast Deals](https://www.trendhunter.com/trends/burger-king-breakfast-deal.md) - [Unlimited Beverage Subscriptions](https://www.trendhunter.com/trends/unlimited-sip-club.md) - [Functional Coffee Subscription Services](https://www.trendhunter.com/trends/zend-coffee.md) - [Low-Cost Coffee Promotions](https://www.trendhunter.com/trends/organic-fairtrade-coffee.md) - [Convenience Store Coffee Promotions](https://www.trendhunter.com/trends/circle-k-free-coffee-week.md) - [Seasonal Coffee Promotions](https://www.trendhunter.com/trends/october-coffee-mondays.md)