# QSR-Backed Breakfast Items Burger King Launches the New 'BK Breakfast Wraps' In Canada By Kanesa D | Published 2023-08-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bk-breakfast-wraps References: [fastfoodpost](https://www.fastfoodpost.com/burger-king-launches-new-bk-breakfast-wraps-in-canada/) & [burgerking](https://www.burgerking.ca/)  North American fast casual restaurant chain [Burger King](https://www.trendhunter.com/trends/burger-king-breakfast-wraps) has introduced a new breakfast option called 'BK Breakfast Wraps' available in three delicious varieties: 'Sausage,' 'Bacon,' and 'Egg & Cheese.' The new offering, labeled as 'BK Breakfast Wraps,' encompasses a [customizable combination of protein](https://www.trendhunter.com/trends/breakfast-sandwiches-and-snackwiches), melted cheese, and an egg patty, all elegantly enclosed within a [soft flour tortilla](https://www.trendhunter.com/trends/breakfast-borito). The new 'BK Breakfast Wraps' can be savored individually for a suggested cost of CAD$2.99 each. Alternatively, these wraps can be part of a combo meal that includes hash browns and coffee, with combo prices commencing at CAD$6.49. The newly introduced 'BK Breakfast Wraps' are available exclusively during breakfast hours at participating Burger King outlets throughout Canada for a limited time. Image Credit: Burger King ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 20% | Activity: 27% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Customizable Breakfast Wraps:** The introduction of 'BK Breakfast Wraps' allows customers to customize their breakfast with various protein options, melted cheese, and an egg patty, all wrapped in a soft flour tortilla. - **Fast Food Breakfast Innovation:** Burger King's new breakfast wraps showcase the growing trend of fast food restaurants expanding their breakfast menus to attract morning diners with convenient and flavorful options. - **Combo Meal Breakfast Offerings:** 'BK Breakfast Wraps' being offered as part of a combo meal, including hash browns and coffee, provides customers with a complete and satisfying breakfast option at an affordable price. ### Industries Being Reshaped - **Fast Food Industry:** The introduction of 'BK Breakfast Wraps' highlights the ongoing innovation and competition within the fast food industry to capture breakfast customers with new and enticing offerings. - **QSR Industry:** Burger King's launch of 'BK Breakfast Wraps' demonstrates the Quick Service Restaurant (QSR) industry's commitment to expanding breakfast menus and catering to customers' breakfast preferences. - **Food and Beverage Industry:** The introduction of customizable breakfast wraps by Burger King reflects the food and beverage industry's focus on providing consumers with convenient, customizable, and delicious breakfast options. ## Related on Trend Hunter - [Convenient QSR Breakfast Wraps](https://www.trendhunter.com/trends/burger-king-breakfast-wraps.md) - [Freshly Added Breakfast Wraps](https://www.trendhunter.com/trends/bk-breakfast-wrap.md) - [Ultra-Convenient QSR Breakfast Wraps](https://www.trendhunter.com/trends/wendys-breakfast-wraps.md) - [Hash Brown Breakfast Wraps](https://www.trendhunter.com/trends/new-breakfast-wraps.md) - [Spicy Croissant Sandwiches](https://www.trendhunter.com/trends/burger-king-4.md) - [All-in-One QSR Breakfast Wraps](https://www.trendhunter.com/trends/breakfast-jack-wraps.md) - [Low-Cost Breakfast Snack Wraps](https://www.trendhunter.com/trends/hardees-breakfast-wraps.md) - [Low-Cost QSR Breakfast Meals](https://www.trendhunter.com/trends/breakfast-bundles.md) - [Cheese-Packed Breakfast Sandwiches](https://www.trendhunter.com/trends/cheesy-breakfast-melts.md)