# Vivid Skivvies Branding The Björn Borg Ad Campaign Promotes the Label's Brightly Hued Designs By Jana Pijak | Published 2013-05-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bjrn-borg References: [fuckingyoung.es](http://fuckingyoung.es/harry-goodwins-for-bjorn-borg-underwear/) & [rstyle.me](http://rstyle.me/ad/q2f8nhbn) Top model Harry Goodwins fronts the latest ad campaign for Swedish underwear brand Björn Borg. Harry poses in studio while sporting a bevy of the label's brightly hued boxer and vividly printed brief designs. Evoking both a fun and carefree air, this suggestive image series promotes a healthy and youthful outlook on life. This collection of [vividly colored underwear designs](https://www.trendhunter.com/trends/stripe-stare-chocolate-collection) is sure to appeal to a younger consumer with a keen eye for bold design details and quality in construction. The Björn Borg ad campaign showcases the Swedish underwear label's bright and vivid designs that successfully blend a [youthful aesthetic with practicality](https://www.trendhunter.com/trends/adidas-originals-new-campaign). These designs are not only aesthetically bold but ensure comfort and breathability for their wearer. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 75% | Activity: 76% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Underwear](https://www.trendhunter.com/underwear) ## Key Themes ### Key Themes Behind This Trend - **Brightly Hued Designs:** Opportunity for disruptive innovation in the fashion industry by incorporating bold and vibrant colors into clothing designs. - **Youthful Aesthetic:** Opportunity for disruptive innovation in the marketing industry by targeting a younger consumer demographic with fresh and trendy visuals. - **Practical and Comfortable Underwear:** Opportunity for disruptive innovation in the lingerie industry by creating stylish and fashionable underwear that is also comfortable and breathable. ### Where This Applies - **Fashion:** Opportunity for disruptive innovation in the fashion industry by incorporating bold and vibrant colors into clothing designs. - **Marketing:** Opportunity for disruptive innovation in the marketing industry by targeting a younger consumer demographic with fresh and trendy visuals. - **Lingerie:** Opportunity for disruptive innovation in the lingerie industry by creating stylish and fashionable underwear that is also comfortable and breathable. ## Related on Trend Hunter - [Bold Statement Boxers](https://www.trendhunter.com/trends/royalty-boxer-briefs.md) - [Ribbed Cotton Celebrity Apparel](https://www.trendhunter.com/trends/harry-styles-pleasing-ribbed.md) - [Dirty-Resembling Luxe Undergarments](https://www.trendhunter.com/trends/dirty-willy-underwear.md) - [Swedish Streetwear Campaigns](https://www.trendhunter.com/trends/festive-2024-campaign.md) - [Naughty Holiday Campaigns](https://www.trendhunter.com/trends/diesels-xxxmas.md) - [Star-Studded Men's Fragrance Campaigns](https://www.trendhunter.com/trends/boss-bottled-beyond.md) - [Dessert-Hued Underwear Ranges](https://www.trendhunter.com/trends/stripe-stare-chocolate-collection.md) - [Creative Ad Responses](https://www.trendhunter.com/trends/kiehls-response.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md)