# Steamy Swedish Underwear Ads The Bjorn Borg SS 2012 Collection is Sultry and Sporty By Sophia Pelka | Published 2012-03-27 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/bjorn-borg-ss-2012 References: [fashionising](http://www.fashionising.com/pictures/s--Bjorn-Borg-SS-12-Campaign-13824-1.html) & [cms.bjornborg](http://cms.bjornborg.com/en/Company/About-Bjorn-Borg/) The Bjorn Borg SS 2012 lookbook is a sultry display of affection and luxury underwear. The line is influenced by sports and sporting apparel, focusing on high quality and modern design. This season's line favors [neons, brights](https://www.trendhunter.com/trends/lorette-springsummer-collection) and a reflective light bulb pattern for both him and her. The series comes in the classic cuts such as the mini-short, the hot pants and the short-shorts. Bjorn Borg is a Swedish company which aims at bringing [colorful undergarments](https://www.trendhunter.com/trends/hanky-panky) to international attention. The company drives a campaign known as Swedish Exports, in which fans and customers take a photo of themselves rocking out in their favorite pair of Bjorn Borg undies. The playful company has recently stepped into the manufacturing of their own shoes and accessories for women. The Bjorn Borg SS 2012 will get you going and dare you to turn the lights off. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 97% | Activity: 99% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### Why This Trend Is Growing - **Colorful Undergarments:** Disruptive innovation opportunity: Develop sustainable and eco-friendly materials for colorful undergarments. - **Sports-influenced Design:** Disruptive innovation opportunity: Create sports-inspired clothing with advanced performance features, such as moisture-wicking and temperature regulation. - **User-generated Marketing Campaigns:** Disruptive innovation opportunity: Utilize user-generated content to promote and engage customers in marketing campaigns. ### Industries Being Reshaped - **Fashion/apparel:** Disruptive innovation opportunity: Integrate technology into fashion/apparel products, such as smart fabrics or wearable tech. - **Footwear:** Disruptive innovation opportunity: Innovate in the footwear industry by developing sustainable and ethically sourced materials for shoe manufacturing. - **Accessories:** Disruptive innovation opportunity: Design innovative and customizable accessories using 3D printing technology. ## Related on Trend Hunter - [Bold Statement Boxers](https://www.trendhunter.com/trends/royalty-boxer-briefs.md) - [Dirty-Resembling Luxe Undergarments](https://www.trendhunter.com/trends/dirty-willy-underwear.md) - [Dessert-Hued Underwear Ranges](https://www.trendhunter.com/trends/stripe-stare-chocolate-collection.md) - [Basketball-Inspired Undergarments](https://www.trendhunter.com/trends/tommy-johns-tournament-collection.md) - [Swedish Streetwear Campaigns](https://www.trendhunter.com/trends/festive-2024-campaign.md) - [Office-Themed Lingerie Collections](https://www.trendhunter.com/trends/hot-desking.md) - [High-Performance Underwear Collections](https://www.trendhunter.com/trends/the-medalist-collection.md) - [Festive Candy-Inspired Undergarments](https://www.trendhunter.com/trends/stripe-stare-candy-cane-collection.md) - [Vibrant Lingerie Collections](https://www.trendhunter.com/trends/lorette-springsummer-collection.md)