# Sustainable Investment Funds Bjork Launches Audur Capital By Marissa Brassfield | Published 2008-12-27 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/bjork-audur-capital References: [treehugger](http://www.treehugger.com/files/2008/12/bjork-gets-her-own-sustainability-fund.php) & [audurcapital.is](http://www.audurcapital.is/english/private-equity/bjork/) Icelandic singer Björk is noted for her environmentalism, and her latest endeavor is a [sustainable investment fund](https://www.trendhunter.com/trends/impact-investing) to benefit Iceland. Audur Capital is in charge of the Björk Fund, which, according to their website, is meant to "create value through the uniqueness of Iceland's nature and culture." All companies included in the Björk fund must be [environmentally, socially and financially reponsible](https://www.trendhunter.com/trends/wildsight). Thus far, there are 100 million Icelandic kronor in the Björk fund (about $826,000). [Funding will continue](https://www.trendhunter.com/trends/snail-ventures) until March of 2009. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 50% | Activity: 81% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Sustainable Investment Funds:** Disruptive innovation opportunity: Develop new investment vehicles that prioritize environmental, social, and financial responsibility. - **Environmental Impact Investing:** Disruptive innovation opportunity: Create platforms that connect investors with environmentally responsible companies for funding and sustainable growth. - **Cultural and Nature-based Investment:** Disruptive innovation opportunity: Design investment strategies that leverage the uniqueness of a region's culture and nature for economic development and sustainability. ### Industries Being Reshaped - **Finance:** Disruptive innovation opportunity: Integrate sustainable investment practices into mainstream financial institutions and products. - **Environmental Conservation:** Disruptive innovation opportunity: Develop technology-driven solutions and initiatives to address environmental challenges and promote sustainable development. - **Cultural Tourism:** Disruptive innovation opportunity: Create experiences that blend cultural heritage and ecotourism, offering new revenue sources for local communities. ## Related on Trend Hunter - [Sustainable Funding Summits](https://www.trendhunter.com/trends/emerald-summit.md) - [Neobank Investing Features](https://www.trendhunter.com/trends/bunq.md) - [AI Sound Installations](https://www.trendhunter.com/trends/ai-sound-piece.md) - [AI-Powered Data Solutions](https://www.trendhunter.com/trends/coreweave.md) - [Paper-Based Airline Amenity Kits](https://www.trendhunter.com/trends/sustainable-amenity-kits.md) - [Sustainable Indie Album Releases](https://www.trendhunter.com/trends/moon-music.md) - [Impact Investing Tools](https://www.trendhunter.com/trends/impact-investing.md) - [Niche Private Market Funds](https://www.trendhunter.com/trends/market-funds.md) - [Renewable Energy Investments](https://www.trendhunter.com/trends/renewable-energy-investment.md)