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# Reactable Instrument
BjÃ¶rk Introduces a New Electronical Music Instrument

By Hjortur | Published 2007-04-10 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/bjoerks-volta-debut-introduces-a-new-electronical-music-instrument-reactabl
References: [video.google](http://video.google.com/videoplay?docid=-4689008057039304357&hl=en) & [mtg.upf.edu](http://mtg.upf.edu/reactable)

BjÃ¶rk had her debut VOLTA concert tonight in Iceland which you may have heard a few beats from a few days ago when we told you about some material [that had leaked on the net](http://www.trendhunter.com/trends/earth-intruders-leaks-from-bjorks-unreleased-volta-album). The first single from the Volta album, Earth Intruders, has been made available from today. (Click [here](http://www.metrolyrics.com/earth-intruders-lyrics-bjork.html) to see the lyrics and get access to downloads)

To those expecting something unusual and different, she was no disapointment. As usual and as a true trend setter she goes her own untraditional way in her music (as in style and fashion - remember the swan dress? That did not become a trend though.) This time around, she introduced a [new revolutionary electrical instruments](https://www.trendhunter.com/trends/phase8) that you might see your [kids playing with](https://www.trendhunter.com/trends/fourstep-sequencer) in some years to come. This instrument, Reactable, is developed by a team of digital luthiers at the [Music Technology Group](https://www.trendhunter.com/trends/happy-music-mixer-07) at the Pompeu Fabra University in Barcelona, Spain.

## Trend Insights (Trend Hunter)

- Score: 6.8/10
- Popularity: 97% | Activity: 100% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### Why This Trend Is Growing

- **Revolutionary Electrical Instruments:** The introduction of the Reactable instrument opens up opportunities for the development of more innovative, cutting-edge electronic musical instruments.
- **Untraditional Music Styles:** BjÃ¶rk's untraditional approach to music inspires the exploration of new and unique music styles that break away from traditional norms.
- **Digital Luthiers:** The rise of digital luthiers creates opportunities for the development of advanced digital musical instruments with enhanced functionality and versatility.

### Industries Being Reshaped

- **Music Technology:** The introduction of the Reactable instrument indicates potential disruption within the music technology industry, pushing for the creation of more advanced and interactive music production tools.
- **Electronics Manufacturing:** The demand for revolutionary electrical instruments like the Reactable instrument can drive innovation within the electronics manufacturing industry, leading to the creation of new and unique electronic musical instruments.
- **Fashion and Style:** BjÃ¶rk's unconventional style and fashion choices can drive disruption within the fashion industry, inspiring the exploration of new and daring fashion trends.

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