# Private Label E-commerce Sites BJ's Wholesale Club Has Created Dedicated Sites for Private Labels By Joey Haar | Published 2017-09-11 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/bj-wholesale-club References: [retaildive](http://www.retaildive.com/news/bjs-launches-websites-for-store-brands/504328/) & [wellsleyfarms](http://www.wellsleyfarms.com/) [BJ's Wholesale Club](https://www.trendhunter.com/trends/digital-media-system) has long had a stable of private label brands, but the membership-based retail warehouse is looking to present those brands in a different light with its new e-commerce sites. Wellsley Farm and Berkley Jansen, two of BJ's Wholesale Club's everyday [CPG](https://www.trendhunter.com/trends/instacart2) brands, have recently received their own dedicated websites where consumers can purchase the goods online, marking the first time that BJ's has built out a dedicated site for any of its sub-brands. The new [private label websites](https://www.trendhunter.com/trends/storefront-pro) come in conjunction with an updated mobile site that makes it easier for consumers to manage their memberships and browse BJ's products through their mobile devices. These moves indicate that BJ's is looking to help increase the visibility of its brands for consumers, since most consumers do at least a portion of their shopping online. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 64% | Activity: 88% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Key Themes Behind This Trend - **Online Private Label Brands:** Creating dedicated e-commerce sites for private label brands increases visibility and accessibility for consumers. - **Enhanced Mobile Shopping Experience:** Improving the mobile site functionality enables consumers to conveniently manage memberships and browse products on the go. - **Brand-focused Retail Strategies:** Building dedicated websites for sub-brands helps retail businesses promote and differentiate their private label offerings. ### Where This Applies - **Retail:** Retailers can leverage e-commerce sites to showcase private label brands and attract online shoppers. - **Consumer Packaged Goods (CPG):** Creating dedicated sites for CPG brands enhances the online purchasing experience for customers. - **Mobile Technology:** Improving mobile site functionality taps into the growing trend of mobile shopping, offering convenience and accessibility for consumers. ## Related on Trend Hunter - [Private Label eCommerce Groceries](https://www.trendhunter.com/trends/amazon-grocery.md) - [Private Label Wellness Products](https://www.trendhunter.com/trends/unfi-private-label-products.md) - [Private Label Home Goods](https://www.trendhunter.com/trends/iceland.md) - [Expansive Private Label Housewares](https://www.trendhunter.com/trends/michaels-brands.md) - [Private Label Grocery Updates](https://www.trendhunter.com/trends/dollar-general-2.md) - [Low-Cost Private Label Diapers](https://www.trendhunter.com/trends/proudly-baby-products.md) - [Health-Focused E-Commerce Sites](https://www.trendhunter.com/trends/wholelotta-good.md) - [Co-Creating Consumer Communities](https://www.trendhunter.com/trends/members-mark-community.md) - [Celebratory Private Label Products](https://www.trendhunter.com/trends/albertsons-overjoyed.md)