# Modular Home Designs BJ Segal Redefines Architecture by Rejecting Bespoke Designs By Francesca Mercurio | Published 2021-09-10 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/bj-segal References: [dezeen](https://www.dezeen.com/2021/09/09/juno-mass-timber-housing-bj-segal-interview/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+dezeen+%28Dezeenfeed%29) Architect and former [Apple](https://www.trendhunter.com/trends/apple-foldable-iphone) design director BJ Segal has launched its new mass-timber housing company called [Juno](https://www.trendhunter.com/trends/juno-and-mars). The architect explains that his firm will sell its designs as products rather than bespoke plans. Juno will run as a firm offering a [modular approach to design](https://www.trendhunter.com/trends/agni-modular); the firm will offer customers 33 different housing components that can be assembled to produce a house. Whichever components the homeowner and design consultant choose will then be delivered to the site and built. The architect believes Juno's pre-designed housing components will help dispel individual's distaste for modular buildings. Architecture is typically bespoke and personal; however, BJ Segal views society's distaste for repetition as a problem. Juno will merge productization with architecture to create functional home designs. Image Credit: Engraff Studio ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 94% | Activity: 91% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Modular Housing:** New mass-timber housing companies such as Juno offering a modular approach to design that could disrupt the traditional architecture industry. - **Pre-designed Housing Components:** Pre-designed housing components from Juno are set to dispel the distaste for modular buildings in the industry. - **Productization of Architecture:** Juno merges productization with architecture by selling designs as products instead of bespoke plans, leading to functional home designs. ### Who This Affects Most - **Architecture Industry:** The traditional architecture industry could be disrupted by mass-timber housing companies like Juno offering modular housing. - **Construction Industry:** The construction industry could benefit from the use of pre-designed housing components as it allows for faster and more efficient building processes. - **Real Estate Industry:** The real estate industry could benefit from the productization of architecture trend as it could lead to functional yet affordable home designs. ## Related on Trend Hunter - [Modular Living Structures](https://www.trendhunter.com/trends/modular-bv-system.md) - [Sleek Modular German Homes](https://www.trendhunter.com/trends/house-anton-ii.md) - [Modular Retail Product-Designed Homes](https://www.trendhunter.com/trends/muji-muji-55.md) - [Economical Modular Wooden Homes](https://www.trendhunter.com/trends/cake-house.md) - [Juxtaposing Traditionally Modular Homes](https://www.trendhunter.com/trends/hihat-house.md) - [Efficient Modern Home Programs](https://www.trendhunter.com/trends/quick-ship-program.md) - [Self-Designed Evolving Homes](https://www.trendhunter.com/trends/six-columns.md) - [Refreshing Sustainable Modular Homes](https://www.trendhunter.com/trends/whidbey-puzzle-prefab.md) - [Architect-Honoring Home Series](https://www.trendhunter.com/trends/lindal-imagine-series.md)