# Functional Everday Cold Brews Bizzi is a New Holistic Beverage Delivering Caffeine and Collagen By Kanesa D | Published 2024-04-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/bizzi References: [betterretailing](https://www.betterretailing.com/br/product-news/bizzi-rtd-coffee-and-matcha-brand-set-to-launch-in-uk/) & [wearebizzi](https://wearebizzi.com/)  Soft drinks brand Bizzi has made its debut in the UK market, presenting a range of three ready-to-drink (RTD) cans. These innovative beverages combine caffeine's energizing properties with collagen's health benefits, providing consumers with a holistic solution to their unique lifestyle goals. At the initial launch, Bizzi's range includes two enticing [cold brew coffee variations](https://www.trendhunter.com/trends/iced-cold-brew) and a refreshing matcha variety, each infused with [collagen for added wellness benefits](https://www.trendhunter.com/trends/cloud-cafe). This combination of caffeine and collagen can set Bizzi apart as a pioneer in delivering a holistic approach to energy and wellness. Bizzi has stocked its products through its online platform and [Amazon](https://www.trendhunter.com/trends/pretty-tasty), leveraging the digital space to reach a broad consumer audience. Simultaneously, founder Ashley Verma will officially introduce Bizzi to the trade audience at the esteemed Food & Drink Expo in Birmingham, scheduled from 29 April to 1 May. Image Credit: Bizzi ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 76% | Activity: 87% | Freshness: 23% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Holistic Beverage Solutions:** Combining caffeine and collagen for wellness benefits, launching a pioneering approach to energy and health. - **Online Platform Expansion:** Utilizing digital spaces like Amazon and proprietary online platforms to reach a wide consumer base. - **Trade Show Debut:** Introducing products to the trade audience at renowned expos like the Food & Drink Expo for industry exposure. ### Where This Applies - **Beverage Manufacturing:** Exploring the inclusion of collagen in beverages for unique holistic wellness offerings. - **E-commerce Retail:** Expanding market reach and sales through online platforms and e-commerce channels. - **Food and Beverage Events:** Leveraging trade shows and expos to showcase innovative products and engage with industry professionals. ## Related on Trend Hunter - [Beauty-Focused Coffee Brews](https://www.trendhunter.com/trends/bevzilla.md) - [Functional CBD-Infused Iced Coffees](https://www.trendhunter.com/trends/ybee-iced-coffee.md) - [Ready-to-Drink Wellness Coffees](https://www.trendhunter.com/trends/wellness-coffees.md) - [RTD Protein Cold Brew Lattes](https://www.trendhunter.com/trends/protein-cold-brew-latte.md) - [Supercharged Canned Cold Brews](https://www.trendhunter.com/trends/unconform.md) - [Bubbly Vegan Collagen Beverages](https://www.trendhunter.com/trends/care-bubbles.md) - [Flavorful Wellness-Forward Blends](https://www.trendhunter.com/trends/everyday-dose.md) - [Functional Coffee Line Expansions](https://www.trendhunter.com/trends/bulletproofs-new-cold-brew.md) - [RTD Sparkling Iced Coffees](https://www.trendhunter.com/trends/fuzzee-coffee.md)