# Bizarre Bowties J-Press Madras Bowties Rock the Plaid Fad By Andrew Robichaud | Published 2009-06-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/bizzare-bowties-j-press-madras-bowties-rock-the-plaid-fad References: [swipelife](http://swipelife.com/2009/06/03/j-press-madras-bowties/) & [jpressonline](http://www.jpressonline.com/neckwear_bowties.php?page=4) I know guys are going to call me crazy when I reiterate multiple times how awesome bowties are (Nah dude…regular ties are where it’s at). Denying that we don’t like bowties is just a way of saying, “Please fight with me to wear a bowtie because I actually love them.” These bowties will push those problems out the window. The J-Press Madras bowties bring in another place to throw plaid on. These [cotton bowties](https://www.trendhunter.com/trends/highdive) will flair up an outfit quicker than a squirrel in a nut factory (yes, that fast). Gentlemen, it’s okay to look classy with a pinch of totally awesome (or maybe the other way around… you decide). ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 26% | Activity: 32% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Madras Plaid Fashion:** Opportunities for fashion brands and retailers to incorporate madras plaid into their collections with bowties as a key accessory item. - **Statement Bowties:** Increasing demand for unique and eye-catching bowties providing opportunities for startups to disrupt and gain market share in the men’s accessories industry. - **Retro Revival:** Resurgence of vintage and quirky fashion trends presents opportunities for established brands to modernize retro designs like the bowtie for younger generations. ### Who This Affects Most - **Fashion:** Fashion brands and retailers can benefit from incorporating madras plaid, unique bowties, and retro designs into their collections to attract younger generations and differentiate from competitors. - **Accessories:** Startups can take advantage of the increasing demand for unique and eye-catching bowties to gain market share in the men’s accessories industry. - **Textiles:** Textile companies can explore producing fabrics with new patterns and designs, like madras plaid, to capitalize on the popular retro revival trend in the fashion industry. ## Related on Trend Hunter - [Palm Beach-Inspired Menswear](https://www.trendhunter.com/trends/mens-stuff.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Elegant Men's Formalwear](https://www.trendhunter.com/trends/jack-victor1.md) - [Humorous Menswear Ads](https://www.trendhunter.com/trends/mens-wearhouse.md) - [Festive Bridal Accessory Lines](https://www.trendhunter.com/trends/wedding-planning1.md) - [Chic Satin Blazers](https://www.trendhunter.com/trends/satin-blazer.md) - [Tailored Apparel Line-Expansions](https://www.trendhunter.com/trends/west-coast-ivy-collection.md) - [Unique Elevated Accessories](https://www.trendhunter.com/trends/highdive.md) - [Playful Jewelry Brands](https://www.trendhunter.com/trends/mademoiselle-jules.md)