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# Corporate Transparency Apps
Bizvizz Wants to Help Make You a Conscious Consumer

By Rebecca Byers | Published 2013-02-13 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/bizvizz
References: [fastcoexist](http://www.fastcoexist.com/1681367/bringing-transparency-to-the-supermarket-aisle) & [bizvizz](http://bizvizz.com/)

BizVizz is a new [iPhone](https://www.trendhunter.com/trends/ethical-barcode)/iPad app that aims to bring transparency to the grocery shopping experience. The app is simple to use - simply take a photo of a logo and the app identifies the corporation behind it, allowing the user access to the metrics on everything about the company, like their tax rate, profit margin, and subsidies.

Essentially, BizVizz can help you find out if a product comes from a company you want to support, making it easy to become a [conscious consumer](https://www.trendhunter.com/trends/healthconscious-app) by supporting companies that share your values. Right now the new app allows access to 300 companies and over 900 brands instantly, so you'll also find out who owns what and how they operate.

**Contact Information**
BizVizz [website](http://www.bizvizz.com/)
BizVizz on [iTunes](http://itunes.apple.com/us/app/bizvizz/id595785692?mt=8)
BizVizz on [Facebook](http://www.facebook.com/bizvizz)
BizVizz on [Twitter](http://twitter.com/bizvizz)

## Trend Insights (Trend Hunter)

- Score: 5.1/10
- Popularity: 59% | Activity: 86% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness)

## Key Themes

### Why This Trend Is Growing

- **Corporate Transparency:** Opportunity for apps that provide transparency on corporate metrics, allowing consumers to be conscious of the companies they support.
- **Conscious Consumerism:** Opportunity for tools and platforms that help consumers make informed decisions based on their values and support companies that align with their beliefs.
- **Brand Ownership:** Opportunity for apps that reveal the corporate ownership behind brands, giving consumers a deeper understanding of the companies they are supporting.

### Industries Being Reshaped

- **Grocery:** Opportunity in the grocery industry to leverage transparency apps to attract conscious consumers who value information about the companies behind the products.
- **Mobile Applications:** Opportunity in the mobile app industry to develop and provide transparency apps that empower consumers to make more informed purchasing decisions.
- **Social Media:** Opportunity in the social media industry to create platforms that connect conscious consumers with brands and companies that align with their values.

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